Pitch Anything

Pitch Anything: Mastering the Art of Persuasion

Introduction:

Ever wished you could effortlessly convince anyone of anything? Whether you're trying to land a dream job, secure funding for your startup, or simply persuade a friend to try a new restaurant, the ability to "pitch anything" is a highly sought-after skill. This comprehensive guide will equip you with the strategies and techniques to become a persuasive powerhouse. We'll dissect the essential elements of a compelling pitch, from understanding your audience to crafting a memorable narrative. Get ready to transform your communication skills and unlock your persuasive potential.

Understanding the Fundamentals of Pitching

Before diving into specific techniques, it's crucial to grasp the foundational principles of effective pitching. Your pitch isn't just about what you're saying; it's about how you're saying it, and to whom.

1. Know Your Audience: The Cornerstone of Persuasion

The most successful pitches are tailored to the specific audience. Who are you talking to? What are their needs, pain points, and aspirations? Research is paramount. Understand their background, their priorities, and what motivates them. A generic pitch will fall flat; a personalized one resonates.

2. Define Your Value Proposition: What's in it for them?

Your pitch needs a clear and concise value proposition. What unique benefit are you offering? Focus on the problem you solve and the positive outcomes your audience will experience. Avoid jargon and technical terms they may not understand. Keep it simple, memorable, and benefit-oriented.

3. Craft a Compelling Narrative: Storytelling for Success

Humans are wired to respond to stories. Frame your pitch as a narrative, weaving together a problem, a solution, and a compelling outcome. Use vivid language, relatable examples, and emotional resonance to connect with your audience on a deeper level.

Structuring Your Perfect Pitch: A Step-by-Step Guide

Now let's explore the practical steps to crafting a winning pitch.

1. The Hook: Grab Their Attention Immediately

The first few seconds are crucial. Start with a captivating hook – a compelling statistic, a thought-provoking question, or a relatable anecdote. Your goal is to capture their attention and pique their interest.

2. The Problem: Highlight the Pain Point

Clearly articulate the problem you're addressing. Show, don't tell. Use concrete examples and data to illustrate the magnitude of the problem and its impact on your target audience.

3. The Solution: Introduce Your Offering

Present your solution as the answer to the problem you've just highlighted. Explain how it works, its key benefits, and why it's superior to alternatives. Use visuals, demos, or case studies to reinforce your message.

4. The Call to Action: What Do You Want Them to Do?

End with a clear and concise call to action. What specific step do you want your audience to take? Make it easy for them to respond – provide contact information, a website link, or a next step in the process.

Mastering the Delivery: Nonverbal Communication Matters

Your delivery is just as important as the content of your pitch.

1. Body Language: Project Confidence and Enthusiasm

Maintain eye contact, use confident body language, and speak with passion and enthusiasm. Your nonverbal cues communicate your level of conviction and can significantly impact your audience's perception.

2. Vocal Delivery: Speak Clearly and Engagingly

Vary your tone and pace to keep your audience engaged. Speak clearly and confidently, avoiding filler words like "um" and "uh." Practice your pitch beforehand to ensure a smooth and polished delivery.

3. Handling Objections: Addressing Concerns Gracefully

Be prepared to address potential objections or concerns. Listen carefully to what your audience is saying and respond thoughtfully and respectfully. Turn objections into opportunities to further demonstrate the value of your offering.

Conclusion: Practice Makes Perfect

Mastering the art of "pitch anything" requires practice and refinement. Don't be afraid to experiment, seek feedback, and iterate on your approach. The more you practice, the more confident and persuasive you'll become. Remember, a successful pitch is a conversation, not a monologue. Engage with your audience, listen actively, and adapt your approach as needed. By embracing these strategies, you'll significantly enhance your ability to persuade and achieve your goals.

FAQs:

1. How can I overcome my fear of public speaking when pitching? Practice, practice, practice! Start with smaller audiences and gradually work your way up. Visualize a successful pitch and focus on the positive impact you'll have.

2. What if my audience isn't interested in my pitch? Be prepared to adapt. Listen to their feedback and try to understand their perspective. If it's not the right fit, gracefully move on.

3. Are there different pitching techniques for different situations (e.g., job interview vs. investor pitch)? Yes, absolutely. Tailor your pitch to the specific audience and context. A job interview pitch will focus on your skills and experience, while an investor pitch will emphasize market opportunity and financial projections.

4. How important are visuals in a pitch? Visuals can significantly enhance your pitch by making it more engaging and memorable. Use charts, graphs, images, or videos to illustrate key points and data.

5. Can I use a pre-written script for my pitch, or should I improvise? A well-structured outline is crucial, but avoid reading directly from a script. Practice your pitch until you can deliver it naturally and confidently, adapting to the audience's response.


  pitch anything: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Oren Klaff, 2011-02-18 Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
  pitch anything: Flip the Script Oren Klaff, 2019-08-27 This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.
  pitch anything: The Art of the Pitch Peter Coughter, 2016-09-29 Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
  pitch anything: The 3-Minute Rule Brant Pinvidic, 2019-10-29 Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.
  pitch anything: The Win Without Pitching Manifesto Blair Enns, 2018
  pitch anything: The Science of Selling David Hoffeld, 2016-11-15 The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
  pitch anything: Perfect Pitch Jon Steel, 2006-10-30 A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
  pitch anything: SUMMARY: Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal: By Oren Klaff | The MW Summary Guide The Mindset Warrior, 2018-05-23 An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the Pitch Anything(full book); which this is not, simply type in the name of the book in the search bar of your bookstore.
  pitch anything: How to Sell Anything to Anybody Joe Girard, 2006-02-07 Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
  pitch anything: Get a Grip, Vivy Cohen! Sarah Kapit, 2020-02-25 In this perfectly pitched novel-in-letters, autistic eleven-year-old Vivy Cohen won't let anything stop her from playing baseball--not when she has a major-league star as her pen pal. Vivy Cohen is determined. She's had enough of playing catch in the park. She's ready to pitch for a real baseball team. But Vivy's mom is worried about Vivy being the only girl on the team, and the only autistic kid. She wants Vivy to forget about pitching, but Vivy won't give up. When her social skills teacher makes her write a letter to someone, Vivy knows exactly who to choose: her hero, Major League pitcher VJ Capello. Then two amazing things happen: A coach sees Vivy's amazing knuckleball and invites her to join his team. And VJ starts writing back! Now Vivy is a full-fledged pitcher, with a catcher as a new best friend and a steady stream of advice from VJ. But when a big accident puts her back on the bench, Vivy has to fight to stay on the team.
  pitch anything: Pitch Anything , 2018
  pitch anything: The First Six Seconds Oren Klaff, 2019-08-27 This book will change the way you think about persuasion, and have you closing deals in no time. These days, it's just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we've grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defences go up. That's why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They'll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps. You will learn how to: *Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relate to your client's concerns. *Close the Certainty Gap: Allay your buyer's fears about going into business with you by delivering a flash roll, proving your expertise in the domain. *Present Your Idea as Plain Vanilla: Don't overhype your product as a first-of-its-kind solution. The more you emphasise the familiar, reliable elements of your product, the easier you make it for your buyer to say yes. Packed with examples of the long-shot, often hilarious deals that Klaff has pulled off over the years, Flip the Script is the most entertaining, informative masterclass in dealmaking you'll find anywhere. It will transform your approach to pitching, leaving you fully prepared to raise money, seal deals and keep your cool in the toughest business situations.
  pitch anything: The Artist's Way Julia Cameron, 2002-03-04 With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it.—The New York Times Morning Pages have become a household name, a shorthand for unlocking your creative potential—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.
  pitch anything: Brave Enough Kati Gardner, 2018-08-21 The lives of Cason Martin and Davis Channing intersect in a powerful way. Both are struggling to survive life-threatening diseases. Neither feels in control of their lives. Can they be brave enough to beat the odds?
  pitch anything: Learn How to Pitch Anything ARX Reads, There's one objection that we hear from people all the time when they first get started in their business. They hate selling. Although selling is the core of every single business, people just don't feel comfortable going out there and actively selling their products. Using this simple three-step system, we've sold over 5 BILLION dollars worth of products. In this book, we'll discuss the three-step system and how you can use it to take your business to the next level.
  pitch anything: Pitch Perfect Bill McGowan, 2014-04-01 Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
  pitch anything: Summary of Pitch Anything – [Review Keypoints and Take-aways] PenZen Summaries, 2022-11-29 The summary of Pitch Anything – An Innovative Method for Presenting, Persuading, and Winning the Deal presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book Pitch Anything from 2011 presents an original and innovative approach to the process of pitching ideas. Klaff explains the strategies and approaches that are necessary to successfully pitch anything to anyone by drawing from the fields of psychology, neuroscience, and personal anecdotes. Pitch Anything summary includes the key points and important takeaways from the book Pitch Anything by Oren Klaff. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at support@mocktime.com.
  pitch anything: Fever Pitch Nick Hornby, 2005-05-05 *WINNER OF THE WILLIAM HILL SPORTS BOOK OF THE YEAR* Fever Pitch is Nick Hornby's million-copy-selling, award-winnning football classic 'A spanking 7-0 away win of a football book. . . inventive, honest, funny, heroic, charming' Independent For many people watching football is mere entertainment, to some it's more like a ritual; but to others, its highs and lows provide a narrative to life itself. But, for Nick Hornby, his devotion to the game has provided one of few constants in a life where the meaningful things - like growing up, leaving home and forming relationships, both parental and romantic - have rarely been as simple or as uncomplicated as his love for Arsenal. Brimming with wit and honesty, Fever Pitch, catches perfectly what it really means to be a football fan - and in doing so, what it means to be a man. 'Hornby has put his finger on truths that have been unspoken for generations' Irish Times 'Funny, wise and true' Roddy Doyle
  pitch anything: The Miniaturist Jessie Burton, 2014-07-01 NOW A MAJOR BBC DRAMA The phenomenal no. 1 bestseller Fabulously gripping Observer On an autumn day in 1686, eighteen-year-old Nella Oortman knocks at the door of a grand house in the wealthiest quarter of Amsterdam. She has come from the country to begin a new life as the wife of illustrious merchant trader Johannes Brandt, but instead she is met by his sharp-tongued sister, Marin. Only later does Johannes appear and present her with an extraordinary wedding gift: a cabinet-sized replica of their home. It is to be furnished by an elusive miniaturist, whose tiny creations mirror their real-life counterparts in unexpected ways . . . Nella is at first mystified by the closed world of the Brandt household, but as she uncovers its secrets she realizes the escalating dangers that await them all. Does the miniaturist hold their fate in her hands? And will she be the key to their salvation or the architect of their downfall? Beautiful, intoxicating and filled with heart-pounding suspense, Jessie Burton's magnificent debut novel The Miniaturist is a story of love and obsession, betrayal and retribution, appearance and truth. MORE PRAISE FOR THE MINIATURIST The next big thing ... Incredibly well-written, beautifully plotted ... If you tore through Donna Tartt's The Goldfinch, you'll love it. Evening Standard Utterly transporting Hannah Kent Mesmerising and suspenseful . . . Unmissable Psychologies Ripples with undercurrents, secrets, hidden histories and inexplicable mysteries . . . Tantalising, beautifully poised, exquisitely detailed Sunday Express
  pitch anything: The First Minute Fenning, 2023-07-04 Get people's attention and get your message across at work. Learn the simplest way to improve your business communication skills today. There is no fluff and no vague advice, just practical step-by-step methods you can start using today. This multi-award-winning book teaches specific methods for having short, clear business conversations, emails, meetings, interviews, and more. Check out the reviews to hear from the real people this book has helped. Communication should be clear and concise, and we should get to the point quickly. The problem is we don't always know how to do this. What does it mean to be concise? How can a complex topic be summarized in just a few lines? This award-winning book is a step-by-step guide for clear, concise communication in everyday work conversations. Being concise is not about trying to condense all the information into sixty seconds. It is about having clear intent, talking about one topic at a time, and focusing on solutions instead of dwelling on problems. Throughout this book you'll discover how to: - Have shorter, better work conversations and meetings - Get to the point faster without rambling or going off on tangents - Lead your audience toward the solution you need - Apply one technique to almost every discussion, email, presentation and interview with great results This book is a result of more than 20,000 conversations in both business and technical jobs. Chris Fenning has trained individuals and teams around the world in these techniques. He has worked with organizations from start-ups to Fortune 50 and FTSE 100 companies. These methods work for them all. Having clearer communication is easier than you might expect, and it all starts with the first minute.
  pitch anything: The Secret of Selling Anything Harry Browne, 2008-07-17 If you've read other selling books, you're probably tired of the false promises that never quite work out. You're probably tired of being told you can do it if you just believe you can. This book is: A road map to success for the salesman... who is not aggressive - who is not a smooth talker - and who is not an extrovert.You're probably tired of reading about tricks that made a particular sale tricks that may have been appropriate to a particular situation, but not yours and even if they were appropriate, how would you have thought of them at the right time?If you've read books on selling before or listened to sales experts, you're probably tired of being pumped with hot air told how you must come alive, be full of enthusiasm, dominate the world around all the things that don't happen to be a part of your basic nature.Well, this book isn't anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.This book will prove to you, I hope, that the stereotyped image of the born salesman is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, they are actually a hindrance to making sales.And you won't have to develop that uncanny ability to come up with the right answer at the right time that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.This book can truly revolutionize your selling career but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book: -- Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.-- Positive thinking is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called positive thinker.-- Sales success does not come from convincing people to buy things they don't want.-- The salesman who always has an answer for every objection is also probably plugging along with a very low income.-- Extroverts don't make the best salesmen; they are invariably outsold by introverts.-- To be a good salesman, you don't have to be a smooth talker.-- Another all-time sales fallacy is the statement When the going gets tough, the tough get going. When the going gets tough, I usually take a vacation.-- The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.First, my own experience verifies their worth. Almost invariably, in any selling experience where I've found myself, I have outsold everyone else around me usually while working far fewer hours.In addition, I've seen these principles work for a few others, too a very few, for they are unknown to most people.But there is nothing mysterious about them and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book. Everything will be proven in terms of the real world as it is in ways we can both understand.
  pitch anything: The Psychology of Selling Brian Tracy, 2000
  pitch anything: Remarkable You Chris Dessi, 2015-11-29 It's time to start taking charge of your career. Technology and social media means that it's now easier than ever to stand out, build a personal brand, and stand out from the crowd. As CEO of Silverback Social, Chris Dessi has seen countless people do this first-hand, and the fantastic results of doing so. And now he's showing you how to do the same. In Remarkable You, Dessi explains how you can take control of your destiny and insulate yourself against the whims of a fickle corporate world that sends jobs abroad, automates them or, simply dissolves them in an attempt to adapt to a changing world. He's been through it himself and emerged more secure -- personally, as well as financially -- than ever before. And so can you. Whether you're looking to move jobs, get a promotion, or start your own business, Remarkable You will help you do what you need to get there.
  pitch anything: The Way of Kings Brandon Sanderson, 2014-03-04 A new epic fantasy series from the New York Times bestselling author chosen to complete Robert Jordan's The Wheel of Time® Series
  pitch anything: How to Master the Art of Selling Tom Hopkins, 1988-10 After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.
  pitch anything: Anything is Possible Elizabeth Strout, 2017-05-04 ONE OF BARACK OBAMA'S BEST BOOKS OF 2017 Shortlisted for the Rathbones Folio Prize 2018 From the No. 1 New York Times bestselling and Man Booker long-listed author of My Name is Lucy Barton Anything is Possible tells the story of the inhabitants of rural, dusty Amgash, Illinois, the hometown of Lucy Barton, a successful New York writer who finally returns, after seventeen years of absence, to visit the siblings she left behind. Reverberating with the deep bonds of family, and the hope that comes with reconciliation, Anything Is Possible again underscores Elizabeth Strout's place as one of America's most respected and cherished authors. 'A terrific writer' Zadie Smith 'A superbly gifted storyteller and a craftswoman in a league of her own' Hilary Mantel Elizabeth Strout's new novel Tell Me Everything is available for pre-order now!
  pitch anything: Fast Pitch Nic Stone, 2021-08-31 From #1 New York Times bestselling author Nic Stone comes a challenging and heartwarming coming-of-age story about a softball player looking to prove herself on and off the field. Shenice Lockwood, captain of the Fulton Firebirds, is hyper-focused when she steps up to the plate. Nothing can stop her from leading her team to the U12 fast-pitch softball regional championship. But life has thrown some curveballs her way. Strike one: As the sole team of all-brown faces, Shenice and the Firebirds have to work twice as hard to prove that Black girls belong at bat. Strike two: Shenice’s focus gets shaken when her great-uncle Jack reveals that a career-ending—and family-name-ruining—crime may have been a setup. Strike three: Broken focus means mistakes on the field. And Shenice’s teammates are beginning to wonder if she’s captain-qualified. It's up to Shenice to discover the truth about her family’s past—and fast—before secrets take the Firebirds out of the game forever.
  pitch anything: Fair Play Eve Rodsky, 2021-01-05 AN INSTANT NEW YORK TIMES BESTSELLER • A REESE'S BOOK CLUB PICK Tired, stressed, and in need of more help from your partner? Imagine running your household (and life!) in a new way... It started with the Sh*t I Do List. Tired of being the “shefault” parent responsible for all aspects of her busy household, Eve Rodsky counted up all the unpaid, invisible work she was doing for her family—and then sent that list to her husband, asking for things to change. His response was...underwhelming. Rodsky realized that simply identifying the issue of unequal labor on the home front wasn't enough: She needed a solution to this universal problem. Her sanity, identity, career, and marriage depended on it. The result is Fair Play: a time- and anxiety-saving system that offers couples a completely new way to divvy up domestic responsibilities. Rodsky interviewed more than five hundred men and women from all walks of life to figure out what the invisible work in a family actually entails and how to get it all done efficiently. With 4 easy-to-follow rules, 100 household tasks, and a series of conversation starters for you and your partner, Fair Play helps you prioritize what's important to your family and who should take the lead on every chore, from laundry to homework to dinner. “Winning” this game means rebalancing your home life, reigniting your relationship with your significant other, and reclaiming your Unicorn Space—the time to develop the skills and passions that keep you interested and interesting. Stop drowning in to-dos and lose some of that invisible workload that's pulling you down. Are you ready to try Fair Play? Let's deal you in.
  pitch anything: Elevator Pitch Linwood Barclay, 2019-09-05 A SUNDAY TIMES BEST PAPERBACK OF 2020! 'You should read ELEVATOR PITCH by Linwood Barclay as soon as possible. It's one hell of a suspense novel' STEPHEN KING ‘Moves as fast as a falling elevator and hits with just as much force. Linwood Barclay is a stone cold pro. ELEVATOR PITCH is a shameless good time’ JOE HILL
  pitch anything: A Little Life Hanya Yanagihara, 2016 Moving to New York to pursue creative ambitions, four former classmates share decades marked by love, loss, addiction, and haunting elements from a brutal childhood.
  pitch anything: Pitch Dark Courtney Alameda, 2018-02-20 Tuck Durante, a shipraider, and Lana Gray, a curator, must work together to try to rescue a space capsule hijacked by nightmarish creatures who kill with a scream in this frightening, fast-paced adventure from the author of the acclaimed horror novel Shutter.
  pitch anything: Turn Words Into Wealth (Large Print) Aurora Winter, 2023-01-11 NEW LARGE PRINT EDITION. LEARN HOW TO CREATE MULTIPLE STREAMS OF INCOME & IMPACT. TURN YOUR WORDS INTO WEALTH.DISCOVER THE SECRETS OF SUCCESSFUL AUTHORS & ENTREPRENEURS. Grow your income and influence using these 7 proven blueprints. Model the success of icons such as Sir Richard Branson, JK Rowling, Tim Ferriss, Seth Godin, Brandon Sanderson, Jordan Peterson, Wayne Dyer, David Goggins, and Sir Winston Churchill.YOU WILL LEARN:Why storytelling is a key leadership skill7 ways to profit from publishing your bookHow to create multiple streams of incomeThe art of public speakingWhy your book is your best marketing toolHow to communicate your ideas and pitch anythingThe neuroscience behind memorable messagesHow you could create your book by talking (rather than typing)Hi, I'm Aurora Winter and I left my lucrative career as a TV executive decades ago to become a full-time author, trainer, and entrepreneur. Using storytelling for business, I created a life of freedom, creativity, and contribution. I help my clients turn their words into wealth, wisdom, and wonder. Now I would like to help you.My clients win hearts and minds with their communication skills. They have started new chapters, escaped 9 to 5, and made a difference. They have written bestselling books, given TEDx talks, appeared on TV, raised venture capital, and won awards. Why not you?Use the blueprints in this book to create multiple streams of income and impact with your book, brand, and business.
  pitch anything: The 16-Word Sales Letter(tm) Evaldo Albuquerque, 2019-08-08 The 16-Word Sales Letter(tm) is a copy system that has generated over $120 million dollars for Agora Financial in the last two years alone. It's a simple formula that could help you generate millions in online sales... No matter how competitive your niche is....No matter what kind of product or service you're selling...And no matter your level of experience.That's because it can not only help you identify a new big idea for your market, but also help you structure your sales message for maximum emotional impact. If you're a copywriter, marketer or entrepreneur, you're about to discover a secret that could help you dominate your market, crush your competitors, and potentially add millions to your business and personal bank accounts.Advanced Praise for The 16-Word Sales Letter(tm) This is the book I've been waiting for. For years, I've been asking myself: How can a guy whose native language is not even English be one of the best U.S. copywriters in history? Now I have the answer... nicely reduced to a simple, understandable formula. And the best thing is that it's a usable formula. Anyone seriously interested in copywriting should discover Evaldo's secret. --Bill Bonner, Founder of Agora. It's not often that I come upon a copywriting strategy that feels new to me. And even less frequently do I encounter one that is both new and exciting. Evaldo Albuquerque's 16 Word Sales Letter(tm) is such a strategy. I'm going to recommend this as a must-read to all my copywriting proteges. --Mark Ford, best-selling author and chief growth strategist for Agora.Evaldo is the world's greatest copywriter you've never heard of. Why haven't you heard of him? Because while others are selfpromoting ... heck, while they're eating, sleeping and relaxing... he's cranking out the next blockbuster. He never stops. He's a 9-figure sales machine and our business's secret weapon. This book is your blueprint to how the machine dominates. Read it and put it into action. Your royalty check will thank you. --Peter Coyne, founder of Paradigm Press, Agora Financial's largest imprint. I'm recommending this book to everyone in my company, and making it required reading for all new hires. When it comes to books on writing I try to read everything new, and no matter how many books I pick up, I rarely find any ideas that are innovative (or even useful), but this book shattered my expectations--I found page after page packed with fresh ideas. It's engaging to read, and very easy to implement the writing techniques. Evaldo has uncovered a new way to write sales copy that is perfect for today's buyers; I really love this book, and after you turn the first two pages, you'll see exactly why. It's a must-read primer for anyone who writes sales copy.... Read this book--and learn from one of the best. --Oren Klaff, best-selling author of Pitch Anything and Flip the Script Few people know his name. Yet, those at the highest levels of direct response advertising consider Evaldo Albuquerque the Michael Jordan of modern financial copywriting. His new book, The 16 Word Sales Letter(tm), reveals for the first time the secret to his astonishing success. In split tests, the selling formula Evaldo reveals in his book has won, repeatedly, against ad copy written by the world's top copywriters. When asked at a recent seminar I gave what are the two best books I've ever read on copywriting, my answer was Breakthrough Advertising by Eugene Schwartz and The 16 Word Sales Letter(tm) by Evaldo Albuquerque. --Caleb O'Dowd, www.roitips.com
  pitch anything: House of Earth and Blood Sarah J. Maas, 2020-03-03 A #1 New York Times bestseller! Sarah J. Maas's brand-new CRESCENT CITY series begins with House of Earth and Blood: the story of half-Fae and half-human Bryce Quinlan as she seeks revenge in a contemporary fantasy world of magic, danger, and searing romance. Bryce Quinlan had the perfect life—working hard all day and partying all night—until a demon murdered her closest friends, leaving her bereft, wounded, and alone. When the accused is behind bars but the crimes start up again, Bryce finds herself at the heart of the investigation. She’ll do whatever it takes to avenge their deaths. Hunt Athalar is a notorious Fallen angel, now enslaved to the Archangels he once attempted to overthrow. His brutal skills and incredible strength have been set to one purpose—to assassinate his boss’s enemies, no questions asked. But with a demon wreaking havoc in the city, he’s offered an irresistible deal: help Bryce find the murderer, and his freedom will be within reach. As Bryce and Hunt dig deep into Crescent City’s underbelly, they discover a dark power that threatens everything and everyone they hold dear, and they find, in each other, a blazing passion—one that could set them both free, if they’d only let it. With unforgettable characters, sizzling romance, and page-turning suspense, this richly inventive new fantasy series by #1 New York Times bestselling author Sarah J. Maas delves into the heartache of loss, the price of freedom—and the power of love.
  pitch anything: Summary of Oren Klaff’s Pitch Anything by Milkyway Media Milkyway Media, 2020-01-30 The best salespeople don’t sell products: they sell themselves. A traditional sales approach means making hundreds of calls while desperately hanging on to a sliver of hope that one or two people might respond favorably to the call… Purchase this in-depth summary to learn more.
  pitch anything: The Midnight Library Matt Haig, 2021-01-27 Good morning America book club--Jacket.
  pitch anything: Red Rising Pierce Brown, 2018-01-16 Red Rising is the story of a society in a desolate future, riven by class conflict and shaken by the tremors of an impending revolution. But more than that, it's the story of Darrow--a secret revolutionary who is inspired not only by a longing for social justice, but by lost love. It's only when Darrow's beloved wife is executed by the oppressive government that he begins to question the harsh world he lives in. Recruited by an underground revolutionary cell, Darrow is given a perilous mission: infiltrate the academy that educates this elite--and become one of them.
  pitch anything: Lifeonaire Steve Cook, 2018-10-26 Will becoming a Millionaire really set you free? How about the American Dream? If we, as a nation, declare freedom to be our number one priority, then why do so many of us, at a gut-level, feel less freedom than ever? Americans are working harder than ever to obtain financial success and material possessions based on the delusion that more will lead to a better life. The typical American is trading away the vast majority of their life in hopes that, someday, they will have enough to experience 'the good life.' Meanwhile, this tradeoff is the very thing that is robbing them of their freedom and the ability to enjoy an abundant life... right now. So, where do we find freedom? What should we pursue? In Lifeonaire: An Uncommon Approach to Wealth, Success, and Prosperity, Steve Cook answers these questions by challenging us to consider what it is that we really desire out of life. Through this fictional story, he shares how Americans blindly pursue financial wealth--thinking that money will reward them with what they want--and helping us to discover that our heart's desire is to become more than just a Millionaire... what we really desire is to become a Lifeonaire.
  pitch anything: How to Write what You Want and Sell what You Write Skip Press, 1995 Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article, story, play, screen-play, report, proposal or anything else you can think of.How to Write What You Want and Sell What You Write is for every writer or wannabe who needs to sort out his or her desires, capabilities and strengths and, even more importantly, learn the particular formats for the kind of writing in which he or she is interested.
  pitch anything: House of Leaves Mark Z. Danielewski, 2000 THE MIND-BENDING CULT CLASSIC ABOUT A HOUSE THAT’S LARGER ON THE INSIDE THAN ON THE OUTSIDE • A masterpiece of horror and an astonishingly immersive, maze-like reading experience that redefines the boundaries of a novel. ''Simultaneously reads like a thriller and like a strange, dreamlike excursion into the subconscious. —Michiko Kakutani, The New York Times Thrillingly alive, sublimely creepy, distressingly scary, breathtakingly intelligent—it renders most other fiction meaningless. —Bret Easton Ellis, bestselling author of American Psycho “This demonically brilliant book is impossible to ignore.” —Jonathan Lethem, award-winning author of Motherless Brooklyn One of The Atlantic’s Great American Novels of the Past 100 Years Years ago, when House of Leaves was first being passed around, it was nothing more than a badly bundled heap of paper, parts of which would occasionally surface on the Internet. No one could have anticipated the small but devoted following this terrifying story would soon command. Starting with an odd assortment of marginalized youth—musicians, tattoo artists, programmers, strippers, environmentalists, and adrenaline junkies—the book eventually made its way into the hands of older generations, who not only found themselves in those strangely arranged pages but also discovered a way back into the lives of their estranged children. Now made available in book form, complete with the original colored words, vertical footnotes, and second and third appendices, the story remains unchanged. Similarly, the cultural fascination with House of Leaves remains as fervent and as imaginative as ever. The novel has gone on to inspire doctorate-level courses and masters theses, cultural phenomena like the online urban legend of “the backrooms,” and incredible works of art in entirely unrealted mediums from music to video games. Neither Pulitzer Prize-winning photojournalist Will Navidson nor his companion Karen Green was prepared to face the consequences of the impossibility of their new home, until the day their two little children wandered off and their voices eerily began to return another story—of creature darkness, of an ever-growing abyss behind a closet door, and of that unholy growl which soon enough would tear through their walls and consume all their dreams.
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