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Marketing Roger Kerin: A Deep Dive into the Marketing Maverick
Introduction:
Are you ready to unlock the secrets behind a marketing mastermind? This isn't your typical marketing fluff piece. We're diving deep into the impactful career and strategic insights of Roger Kerin, a name synonymous with innovative marketing thought leadership. This comprehensive guide will explore Kerin's contributions to the field, analyze his key marketing philosophies, and examine their continued relevance in today's dynamic business landscape. Prepare to gain a fresh perspective on marketing strategy and discover how Kerin's legacy can empower your own success.
H2: Roger Kerin: A Legacy of Marketing Innovation
Roger Kerin isn't just a name; he's a force in the world of marketing. Known for his prolific contributions to academic research and practical application, Kerin has shaped how generations of marketers approach strategy and execution. His impact spans various sectors, influencing how businesses understand consumer behavior, develop impactful branding, and navigate the ever-evolving digital marketplace. Understanding his work is crucial for anyone looking to stay ahead in the competitive world of marketing.
H2: Key Marketing Concepts Developed and Popularized by Roger Kerin
Kerin’s contributions aren’t confined to a single area. He’s a multifaceted thinker whose influence extends across several key areas of marketing. Let's explore some of his most significant contributions:
#### H3: The Importance of Customer Relationship Management (CRM):
Kerin's emphasis on CRM goes beyond simple data collection. He highlights the crucial role of building lasting relationships with customers, fostering loyalty, and understanding their individual needs. This customer-centric approach, a cornerstone of modern marketing, was profoundly shaped by Kerin's research and teachings. He emphasized the need for businesses to not just sell products, but to build genuine connections that drive repeat business and advocacy.
#### H3: The Strategic Role of Branding:
Kerin's work consistently emphasizes the power of a strong brand. He underscored the need for clear brand positioning, consistent messaging, and a deep understanding of the target audience’s values and aspirations. This focus on building a strong, recognizable brand that resonates with consumers remains vitally important in today’s cluttered marketplace. His research helped refine the understanding of how branding impacts customer perception and ultimately, profitability.
#### H3: Marketing Strategy in a Digital Age:
While much of Kerin's earlier work predates the internet's ubiquitous presence, his principles remain incredibly relevant in the digital age. His emphasis on consumer understanding, strategic planning, and data-driven decision-making translates seamlessly into the digital realm. He laid the groundwork for understanding how digital channels can enhance, not replace, traditional marketing efforts.
H2: The Enduring Relevance of Kerin’s Marketing Principles
In a world of constantly evolving marketing trends and technologies, the core principles championed by Roger Kerin remain remarkably relevant. His emphasis on understanding the consumer, building strong brands, and employing a data-driven approach ensures his legacy continues to inspire marketers worldwide. His work provides a timeless foundation for strategic thinking, regardless of the specific tools or channels used.
H2: Applying Kerin’s Insights to Your Marketing Strategy
How can you practically apply Kerin’s wisdom to elevate your own marketing efforts? Here are some actionable steps:
Prioritize Customer Understanding: Invest heavily in research to deeply understand your target audience’s needs, desires, and pain points.
Build a Strong Brand Identity: Develop a clear, consistent brand message that resonates with your target audience and differentiates you from competitors.
Embrace Data-Driven Decision Making: Use data analytics to track your marketing performance, identify areas for improvement, and optimize your campaigns for maximum impact.
Cultivate Long-Term Customer Relationships: Focus on building genuine relationships with your customers, fostering loyalty and advocacy.
H2: Conclusion:
Roger Kerin's contributions to the field of marketing are undeniable and far-reaching. His emphasis on a customer-centric approach, strategic branding, and data-driven decision-making remains as relevant today as ever. By studying and applying his insights, marketers can gain a competitive edge and achieve lasting success. His legacy serves as a powerful reminder that effective marketing is about building relationships, understanding consumers, and creating value.
FAQs:
1. What are some of Roger Kerin's most influential publications? Kerin has authored and co-authored numerous influential books and academic articles on marketing strategy and consumer behavior. A thorough search of academic databases using his name will reveal a comprehensive list.
2. How does Kerin's work compare to other prominent marketing theorists? Comparing Kerin's work to other theorists requires in-depth analysis of their respective approaches. While some overlap exists, Kerin’s specific focus on integrating academic research with practical application distinguishes his contributions.
3. Is there a specific book by Roger Kerin that is particularly recommended? While he doesn't have one singular "must-read," his works often co-authored with others offer comprehensive insights into various aspects of marketing. Searching for publications co-authored with him on specific topics of interest would yield valuable resources.
4. How can I further my understanding of Roger Kerin's marketing philosophy? Exploring academic journals, marketing publications, and potentially contacting universities where he has taught or conducted research would offer more in-depth information on his specific contributions and insights.
5. Are there any online courses or resources based on Roger Kerin’s teachings? While dedicated courses might be scarce, his published works can serve as excellent resources. Searching for relevant academic materials and potentially contacting universities where he has taught may uncover additional learning opportunities.
| marketing roger kerin: Marketing Roger A. Kerin, Steven W. Hartley, 2022 The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education-- |
| marketing roger kerin: Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius, 2007 MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a baby Kerin; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors. |
| marketing roger kerin: Strategic Marketing Problems Roger A. Kerin, Robert A. Peterson, 2007 This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals. |
| marketing roger kerin: Marketing Kerin/ Mcdonell, 2007 Winner: Best Tertiary (Adaptation) Single Title - Australian Awards for Excellence in Educational Publishing 2008. The judges particularly praised the book as follows: this title has an innovative presentation, contemporary and relevant examples, and maintains ethical standards throughout. The accessible writing style and features such as key cards at the end of the book make it a user-friendly tool. The highly successful Kerin, Marketing: The Core was first published in the US in 2003. This regional adaptation provides a concise approach to the dynamic and challenging field of marketing and demonstrates the knowledge and experience of the text authors. Kerin, Marketing: The Core is written to cater for students studying marketing today, using language and examples they are familiar with. Described by a reviewer as a 'breath of fresh air', Kerin allows lecturers to have a conversation with their students about marketing. Kerin, Marketing: The Core takes an active learning approach and combines many real-world examples, theory, cases, exercises and artwork. This, together with great writing, makes it a text that will keep students engaged. Key Features: Engaging writing style that has been specifically written with an essentials of marketing course in mind * Practical and effective; students understand how to create an effective marketing plan * Rich array of cases, examples, photos and advertisements that cover the Australian, New Zealand and Asian environment * Strong student support materials that includes MaxMark (an online study guide) and Core Cards (perforated cards that provide students with portable revision) * Full-sized instructor supplements support package that includes locally produced videos, presentation slides and instructor manual. These resources amongst others for both lecturers and students can be find on the Online Learning Centre. |
| marketing roger kerin: Looseleaf for Marketing: The Core Steven W. Hartley, Roger A. Kerin, 2019-01-29 Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results. |
| marketing roger kerin: Just Business Alexander D. Hill, 1997-01-01 To those faced with the many questions and quandaries of doing business with integrity, here is a place to beggin. Alexander Hill explores the Christian concepts of holiness, justice, and love, and shows how some common responses to business ethics fall short of these. Then, he turns to penetrating case studies on such pressing topics as employer-employee relations, discrimination, and affirmative action. |
| marketing roger kerin: Canadian Human Resource Management Hermann F. Schwind, Krista Uggerslev, Terry H Wagar, Neil Fassina, 2019 |
| marketing roger kerin: Essentials of Health Care Marketing Berkowitz, 2016-08-15 Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. |
| marketing roger kerin: Marketing Roger A. Kerin, Steven Hartley, William Rudelius, 2004 This core text distills Marketing's 22 chapters down to 18, leaving instructors the content they need to cover the essentials of marketing in a single semester. Up-to-date and classic examples are included that students should be able to relate to typical marketing decisions. |
| marketing roger kerin: An Information Processing Theory of Consumer Choice James R. Bettman, 1979 |
| marketing roger kerin: Strategic Marketing Problems Roger A. Kerin, Robert A. Peterson, 1987 |
| marketing roger kerin: Retailing in the 21st Century Manfred Krafft, Murali K. Mantrala, 2009-12-17 With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. |
| marketing roger kerin: Does Marketing Need Reform? Jagdish N Sheth, Rajendra S Sisodia, 2015-01-28 Many marketers fear that the field's time-worn principles are losing touch with today's realities. Does Marketing Need Reform? collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well. The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests. |
| marketing roger kerin: Competitive Marketing Strategy John A. Czepiel, 1995-04-01 |
| marketing roger kerin: Liberty University Busi 330 Revised Rudelius Kerin Hartley, 2013 |
| marketing roger kerin: Business Marketing F. Robert Dwyer, John F. Tanner, 2009 This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. |
| marketing roger kerin: Managing Imitation Strategies Steven P. Schnaars, 2002-04-29 Pioneers -- those innovative first movers who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital. Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game. Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public. Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation. |
| marketing roger kerin: Strategic Marketing David W. Cravens, Nigel Piercy, 2006 Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. |
| marketing roger kerin: Handbook of Marketing Strategy Venkatesh Shankar, Gregory S. Carpenter, James Farley/Booz Allen Hamilton, 2012 This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. |
| marketing roger kerin: MBA Marketing Malcolm McDonald, Ailsa Kolsaker, 2013-12-11 This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text. |
| marketing roger kerin: Joy of Strategy Allison Rimm, 2016-10-21 Your life is serious business, but who says you can't find joy along the way? As a person with unique gifts to offer, it is your responsibility to use your talents wisely and it is your right to enjoy yourself while doing so. Just as a successful business requires a mission and a plan, so does a fulfilling life. In The Joy of Strategy, Allison Rimm provides a structured, step-by-step program to create a business plan for your life. Through conventional business techniques and unconventional wisdom, The Joy of Strategy is the go-to guide for achieving satisfaction both in and out of work. Delivered with compassion and humor, The Joy of Strategy presents eight practical steps, useful tools such as the Joy Meter, and real success stories to help build and motivate your personal plan. With the perfect mix of soul and strategy, The Joy of Strategy will get you organized and on your way to a fulfilling life. |
| marketing roger kerin: Understanding and Managing Organizational Behviour Global Edition Jennifer M. George, Gareth R. Jones, 2014-09-10 For one-semester, undergraduate/graduate level courses in Organizational Behavior. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Vivid examples, thought-provoking activities—get students engaged in OB. George/Jones uses real-world examples, thought- and discussion-provoking learning activities to help students become more engaged in what they are learning. This text also provides the most contemporary and up-to-date account of the changing issues involved in managing people in organizations. The sixth edition features new cases, material addressing the economic crisis, and expanded coverage of ethics and workplace diversity. Accompanied by mymanagementlab! See the hands in the air, hear the roar of discussion–be a rock star in the classroom. mymanagementlab makes it easier for you to rock the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Visit mymanagementlab.com for more information. |
| marketing roger kerin: Working Studs Terkel, 2011-07-26 A Pulitzer Prize winner interviews workers, from policemen to piano tuners: “Magnificent . . . To read it is to hear America talking.” —The Boston Globe A National Book Award Finalist and New York Times bestseller Studs Terkel’s classic oral history Working is a compelling look at jobs and the people who do them. Consisting of over one hundred interviews with everyone from a gravedigger to a studio head, this book provides a “brilliant” and enduring portrait of people’s feelings about their working lives. This edition includes a new foreword by New York Times journalist Adam Cohen (Forbes). “Splendid . . . Important . . . Rich and fascinating . . . The people we meet are not digits in a poll but real people with real names who share their anecdotes, adventures, and aspirations with us.” —Business Week “The talk in Working is good talk—earthy, passionate, honest, sometimes tender, sometimes crisp, juicy as reality, seasoned with experience.” —The Washington Post |
| marketing roger kerin: Introduction to Marketing Carl D. McDaniel, Joseph F. Hair, Charles W. Lamb, 2006 The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing. |
| marketing roger kerin: Consumer Behavior Delbert I. Hawkins, 1995-02-01 |
| marketing roger kerin: Marketing for Entrepreneurs Frederick G. Crane, 2009-09-16 One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the `right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur's unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions. |
| marketing roger kerin: Applied Management Science John A. Lawrence, Barry A. Pasternack, 2002-02-01 Emphasizes building the most appropriate model possible from the available data. * Major focus is on analysis and communication of results to management. Teaches readers how to conduct a management science study, analyze different situations, break down the steps of problem-solving, write a business report, and effectively communicate study results to management. * A supporting CD-ROM is packaged with every book to include three complete additional chapters, additional cases and problems for every chapter, coverage of key algorithms and derivations, a review of statistics, the complete WINQSB package developed by Yih-Long Chang, and Excel files for every chapter. * Computer Integrated Approach: Use of Excel, WinQSB, and LINDO for windows integrated throughout text for use in solving models. |
| marketing roger kerin: Essentials of Contemporary Management Gareth R. Jones, Jennifer M. George, 2007 Jones and George are dedicated to the challenge of Making It Real for students. As a team, they are uniquely qualified to write about the organizational challenges facing today's managers. No other author team in the management discipline matches their combined research and text-writing experience. Essentials of Management concisely surveys current management theories and research. Through a variety of real world examples from small, medium, and large companies the reader learns how those ideas are used by practicing managers. The organization of this text follows the mainstream functional approach of planning, organizing, leading, and controlling; but the content is flexible and encourages instructors to use the organization they are most comfortable with. The themes of diversity, ethics, and information technology are clearly evident through in-text examples, photographs, unboxed stories, and the end-of-chapter material - all areas of importance that truly serve to bring to life the workplace realities that today's student will encounter in the course of a career. |
| marketing roger kerin: The History of Marketing Thought Robert Bartels, 1988 |
| marketing roger kerin: Entrepreneurial Small Business Jerry Katz, 2008-01-01 Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today: Katz focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com or the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start. |
| marketing roger kerin: Marketing Classics Ben M. Enis, Keith Kohn Cox, Michael P. Mokwa, 1995 This 25th-anniversary-edition of Marketing Classics represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes. |
| marketing roger kerin: Marketing Management Philip Kotler, 2000 |
| marketing roger kerin: Management Thomas S. Bateman, Scott A. Snell, 2007 This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling. |
| marketing roger kerin: International Business Charles W. L. Hill, 2005 'International Business' addresses the strategic, structural and functional implications of international business in firms around the world.--Source inconnue. |
| marketing roger kerin: Marketing the Core Roger A Kerin, 2024 |
| marketing roger kerin: MARKETING , |
| marketing roger kerin: Marketing Steven Hartley, Roger Kerin, William Rudelius, 2010-01-13 Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. |
| marketing roger kerin: Sport Marketing Bernard James Mullin, Stephen Hardy, William Anthony Sutton, 2007 This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important. |
| marketing roger kerin: Marketing: The Core Roger Kerin, William Rudelius, Erin Steffes, Steven Hartley, 2012-10-22 Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques. Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests. Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. |
| marketing roger kerin: Marketing Theory Michael J Baker, Michael Saren, 2010-03-18 Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings |
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