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Development Communication and Media Studies: Shaping Narratives for a Better World
Introduction:
Are you passionate about using media to drive positive social change? Does the idea of leveraging communication strategies to foster development and improve lives excite you? Then the field of Development Communication and Media Studies is likely your perfect match. This comprehensive guide dives deep into this dynamic field, exploring its core principles, career paths, and the crucial role it plays in a globally interconnected world. We’ll unpack its multifaceted nature, examining its theoretical underpinnings and practical applications, while highlighting the skills and knowledge necessary for success in this rewarding area of study.
Understanding the Interplay: Development Communication and Media Studies Defined
Development communication focuses on using communication strategies to facilitate social progress and sustainable development. It’s not just about disseminating information; it's about engaging communities, empowering individuals, and fostering participatory approaches to problem-solving. This involves understanding the unique socio-cultural contexts within which communication operates and tailoring strategies accordingly.
Media studies, on the other hand, critically examines the role of media – print, broadcast, digital, and social – in shaping perceptions, influencing behaviors, and constructing social realities. It involves analyzing media messages, their impact on audiences, and the power dynamics inherent in media production and consumption.
When combined, development communication and media studies create a powerful synergy. This interdisciplinary field uses media theories and practices to design and implement effective communication campaigns that address critical development challenges, ranging from poverty alleviation and healthcare access to environmental sustainability and gender equality.
Core Principles of Development Communication and Media Studies:
Participation: Meaningful engagement of communities in the communication process, ensuring their voices are heard and their needs are addressed.
Empowerment: Equipping individuals and communities with the knowledge, skills, and resources to influence their own lives and development trajectories.
Sustainability: Designing communication strategies that have long-term impact and are adaptable to changing contexts.
Equity and Social Justice: Addressing inequalities and promoting inclusive development by ensuring access to information and communication for all.
Critical Analysis: Employing a critical lens to analyze media messages and their potential impact on individuals and society.
Career Paths in Development Communication and Media Studies
This field opens doors to a wide array of exciting career paths:
H3: Working Directly in Development:
Communication Officer for NGOs: Designing and implementing communication strategies for non-profit organizations working on development projects.
Community Development Worker: Using communication skills to facilitate community participation and empowerment initiatives.
International Development Consultant: Advising governments and organizations on communication strategies for development projects.
H3: Working in Media and Journalism:
Development Journalist: Reporting on development issues with a focus on social impact and positive change.
Documentary Filmmaker: Creating impactful documentaries that raise awareness of development challenges and inspire action.
Social Media Manager for Development Organizations: Managing social media campaigns to raise awareness and engage audiences.
H3: Academic and Research Roles:
Lecturer/Professor in Development Communication: Teaching and researching in universities and colleges.
Researcher: Conducting research on the effectiveness of communication interventions in development contexts.
Skills Needed for Success in Development Communication and Media Studies
Success in this field requires a blend of hard and soft skills:
Strong communication skills (written and oral): The ability to craft compelling narratives and adapt communication styles to different audiences.
Media production skills: Proficiency in using various media tools and technologies to create impactful content.
Research and analytical skills: The ability to gather and analyze data to inform communication strategies.
Project management skills: The ability to plan, organize, and implement communication campaigns effectively.
Cross-cultural communication skills: Sensitivity to diverse cultures and the ability to communicate effectively across different cultural contexts.
Critical thinking and problem-solving skills: The ability to analyze complex issues and develop innovative solutions.
Conclusion:
Development Communication and Media Studies offer a powerful combination of academic rigor and practical application, enabling professionals to use communication as a tool for positive social change. By blending theoretical knowledge with practical skills, individuals in this field can make a significant contribution to building a more just and sustainable world. The opportunities are vast, the impact profound, and the rewards both personally and professionally significant.
Frequently Asked Questions (FAQs):
1. What is the difference between Development Communication and Public Relations? While both involve communication, development communication focuses on social change and sustainable development, while public relations is primarily concerned with building and maintaining a positive image for organizations.
2. Is a master's degree necessary for a career in this field? While a bachelor's degree can provide a good foundation, a master's degree in Development Communication or a related field can significantly enhance career prospects and open doors to more specialized roles.
3. What types of software are commonly used in Development Communication and Media Studies? Common software includes video editing software (Adobe Premiere Pro, Final Cut Pro), graphic design software (Adobe Photoshop, Illustrator), and data analysis software (SPSS, R).
4. How can I gain practical experience in this field? Seek out internships with NGOs, development organizations, or media outlets focused on development issues. Volunteer work and participation in relevant projects can also be invaluable.
5. Are there ethical considerations in development communication? Absolutely. Development communicators must be mindful of power dynamics, potential biases in their messaging, and the need to ensure that communication initiatives are ethical and responsible, respecting the autonomy and dignity of all stakeholders.
| development communication and media studies: The Handbook of Development Communication and Social Change Karin Gwinn Wilkins, Thomas Tufte, Rafael Obregon, 2014-01-22 This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change |
| development communication and media studies: Development Communication Thomas L. McPhail, 2009-03-30 In Development Communication, top media scholars explore thedetails of communication in areas where modernization has failed todeliver change. Offers a complete introduction to the history of developmentcommunication - the process of systematically intervening witheither media or education in order to promote positive socialchange Discusses the major approaches and theories in developmentcommunication, including educational issues of training, literacy,schooling, and use of media from print and radio to video and theinternet Explores the role of NGOs, the CNN Effect, and the power ofgrass-roots movements and 'bottom-up' approaches that challenge thestatus quo in global media |
| development communication and media studies: Participatory Development Communication International Development Research Centre (Canada), 1996 Participatory Development Communication: A West African agenda |
| development communication and media studies: Involving the Community Guy Bessette, 2004 Provides advice to researchers, community members, and development practitioners on how to improve their ability to effectively reach policy makers and promote change. Covers their roles as a communication actors, how to plan a participatory development communication strategy, and the use of communication tools. |
| development communication and media studies: Communication in International Development Florencia Enghel, Jessica Noske-Turner, 2018-05-23 International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development. |
| development communication and media studies: The World News Prism William A. Hachten, 1987 |
| development communication and media studies: Media, Communication and Development Linje Manyozo, 2012-09-04 The book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholarship has either ignored or footnoted. In addition, the book uses case studies from both the global south and the global north to attend to complex and multidisciplinary concerns with participation, power and empowerment. The author brings in postcolonial perspectives to demonstrate that the use of MCD approaches emerged in response to the growing problems of underdevelopment, and not necessarily to western development theories. Using simple language that is at the same time theoretically engaged, he opens up the field to scholars across a large number of disciplines. |
| development communication and media studies: Development Communication Sourcebook Paolo Mefalopulos, 2008-06-16 The 'Development Communication Sourcebook' highlights how the scope and application of communication in the development context are broadening to include a more dialogic approach. This approach facilitates assessment of risks and opportunities, prevents problems and conflicts, and enhances the results and sustainability of projects when implemented at the very beginning of an initiative. The book presents basic concepts and explains key challenges faced in daily practice. Each of the four modules is self-contained, with examples, toolboxes, and more. |
| development communication and media studies: Media and Communication in Nigeria Bruce Mutsvairo, Nnamdi T Ekeanyanwu, 2021-12-31 Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically. |
| development communication and media studies: The Handbook of Development Communication and Social Change Karin Gwinn Wilkins, Thomas Tufte, Rafael Obregon, 2020-08-03 This Handbook of Development Communication and Social Change offers a valuable resource for advocates, scholars, and communities engaged in long-term and comprehensive struggles for social justice ... This book fills a critical niche by offering a comprehensive framework in a growing area of research and action, as social movements and organizations make strategic use of communication technologies and processes in a complex world of dominant global industries and oppressive political regimes ... This work integrates the interests of many of the International Association for Media and Communication Research (IAMCR) sections, including that of participatory communication, health communication, community communication, communication policy and technology, gender and communication, political communication, and political economy--Introduction. |
| development communication and media studies: Handbook of Communication and Development Melkote, Srinivas R., Singhal, Arvind, 2021-08-27 This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development. |
| development communication and media studies: Internationalizing Media Studies Daya Kishan Thussu, 2009-05-15 This collection of essays by leading scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies, and provides much-needed material on the dynamics of the media studies field in a global context. Lively and current case studies are included within the essays to exemplify the main arguments. |
| development communication and media studies: Communication for Development Jessica Noske-Turner, 2020 How can we understand the contribution of Communication for Development programmes to change? How can we ensure we learn and adapt communication in the process? Underpinned by an appreciative enquiry approach, the book explores the research, monitoring and evaluation of C4D - the field's leading evaluation framework. |
| development communication and media studies: Media Hot and Cold Nicole Starosielski, 2021-10-04 In Media Hot and Cold Nicole Starosielski examines the cultural dimensions of temperature to theorize the ways heat and cold can be used as a means of communication, subjugation, and control. Diving into the history of thermal media, from infrared cameras to thermostats to torture sweatboxes, Starosielski explores the many meanings and messages of temperature. During the twentieth century, heat and cold were broadcast through mass thermal media. Today, digital thermal media such as bodily air conditioners offer personalized forms of thermal communication and comfort. Although these new media promise to help mitigate the uneven effects of climate change, Starosielski shows how they can operate as a form of biopower by determining who has the ability to control their own thermal environment. In this way, thermal media can enact thermal violence in ways that reinforce racialized, colonial, gendered, and sexualized hierarchies. By outlining how the control of temperature reveals power relations, Starosielski offers a framework to better understand the dramatic transformations of hot and cold media in the twenty-first century. |
| development communication and media studies: International and Development Communication Bella Mody, 2003-04-29 Mody ties together much of the book with the currently compelling concept of globalization. For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one. —COMMUNICATION RESEARCH TRENDS International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication. International and Development Communication provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages. provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages. The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America. With contributions from experts in the field, each part of the book begins with a chapter on theories and closes with one on issues. Chapters within each part examine the distinct and broadly recognized topics of research within each area, such as media corporations in the age of globalization, transnational advertising, the global-local dialectic and polysemic effects, development communication campaigns, communication technology and development, and international development communication. |
| development communication and media studies: A Companion to Media Studies Angharad N. Valdivia, 2008-04-15 A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market. |
| development communication and media studies: Advancing Comparative Media and Communication Research Joseph M. Chan, Francis L. F. Lee, 2017-06-26 A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading. |
| development communication and media studies: Evaluating Communication for Development June Lennie, Jo Tacchi, 2013-02-11 Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning. |
| development communication and media studies: A Dictionary of Media and Communication Daniel Chandler, Rod Munday, 2016-08-17 The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies. |
| development communication and media studies: International and Development Communication Bella Mody, 2003-04-29 Derived from the best-selling Handbook of International and Intercultural Communication, Second Edition, this book contains the chapters that deal with the exciting field of international and development communication, illustrating structurally how this field of study is composed and how it has grown. |
| development communication and media studies: Communication for Social Change Anthology Alfonso Gumucio Dagron, Thomas Tufte, 2006 Contains nearly 200 readings published between 1927 and 2005, in English or translated from other languages, on the historical roots and pioneering thinking regarding communication for social change. Covers a variety of topics, including the radio, tv and other mass communication, information and communication technology, the digital gap, the formation of an information society, national information policies, participatory decision making, communication of development, pedagogy and entertainment education, HIV/AIDS communication for prevention, etc. |
| development communication and media studies: Routledge Handbook of African Media and Communication Studies Winston Mano, Viola c. Milton, 2021-02-12 This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars. |
| development communication and media studies: International Media Development Nicholas Benequista, Susan Abbott, Winston Mano, Paul Rothman, 2019 This collection is the first of its kind on the topic of media development, and reflects on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. |
| development communication and media studies: Communication and Community in the New Media Age Wang Bin, 2021-05-30 This book investigates the relationship between information communication and community development in China in the new media age, drawing on theoretical resources from journalism, communication, urban sociology, community management, and the activities of social movements. Contrasting existing scholarship that centers on new technologies and virtual aspects of today’s communication, the study highlights community residents’ daily praxis in real social spaces and the interaction between online and offline communications. Through content analysis, case studies, questionnaire surveys, and in-depth interviews, the author explores the social engagement of communication in public expressions and negotiations among Chinese urban communities. From micro, meso, and macro levels respectively, three interactive mechanisms are discussed: (1) media use and social consciousness and mobilization; (2) new media and changes in community governance; and (3) state-community interplay. Based on these mechanisms, the author proposes the idea of “the construction of grassroots social communication”, exploring approaches to the modernization of social governance and attainment of social interests by optimizing information communication. Communication and Community in the New Media Age will appeal to academics and students studying communication and social transition in China, new media and society, urban sociology, and public governance. |
| development communication and media studies: A Handbook of Media and Communication Research Klaus Bruhn Jensen, 2013-04-15 This handbook covers perspectives from both the social sciences and the humanities. It provides guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. |
| development communication and media studies: Participatory Media in Environmental Communication Usha Sundar Harris, 2018-09-13 Participatory Media in Environmental Communication brings together stories of communities in the Pacific islands – a region that is severely affected by the impacts of climate change. Despite living on the margins of the digital revolution, these island communities have used media and communication to create awareness of and find solutions to environmental challenges. By telling their stories in their own way, ordinary people are able to communicate compelling accounts of how different, but interrelated, environmental, political, and economic issues converge and impact at a local level. This book fills a significant gap in our understanding of how participatory media is used as a dialogic tool to raise awareness and facilitate discussion of environmental issues that are now critical. It includes a section on pedagogy and practice – the undergirding principles, the tools, the methods. The book offers a framework for Participatory Environmental Communication that weaves three widely used concepts, diversity, network and agency, into a cohesive underlying system to bring scholars, practitioners and diverse communities together in a dialogue about pressing environmental issues. This book is a valuable resource for researchers and students in communication and media studies, environmental communication, cultural studies, and environmental sciences, as well as practitioners, policy makers and environmental activists. |
| development communication and media studies: Communication for Development and Social Change Jan Servaes, 2008 This book deals with the processes required to facilitate the sharing of knowledge and effect positive developmental change. It is contextual and based on dialogue. The stakeholders' participation also needs to be promoted. This is essential in order to understand of their perceptions, perspectives, values, attitudes and practices so that these can be incorporated into the design and implementation of development initiatives. The book, for the most part, follows the two-way horizontal model of communication, but also makes use of the... |
| development communication and media studies: Globalization, Development and the Mass Media Colin Sparks, 2007-11-20 Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization. |
| development communication and media studies: Media Studies Pieter J. Fourie, 2010-06 Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism. |
| development communication and media studies: Popular Representations of Development David Lewis, Dennis Rodgers, Michael Woolcock, 2014-01-23 Although the academic study of development is well established, as is also its policy implementation, less considered are the broader, more popular understandings of development that often shape agendas and priorities, particularly in representative democracies. Through its accessible and provocative chapters, Popular Representations of Development introduces the idea that while the issue of ‘development’ – defined broadly as problems of poverty and social deprivation, and the various agencies and processes seeking to address these – is normally one that is discussed by social scientists and policy makers, it also has a wider ‘popular’ dimension. Development is something that can be understood through studying literature, films, and other non-conventional forms of representation. It is also a public issue, one that has historically been associated with musical movements such as Live Aid and increasingly features in newer media such as blogs and social networking. The book connects the effort to build a more holistic understanding of development issues with an exploration of the diverse public sphere in which popular engagement with development takes place. This book gives students of development studies, media studies and geography as well as students in the humanities engaging with global development issues a variety of perspectives from different disciplines to open up this new field for discussion. |
| development communication and media studies: Communication for Development in the Third World Srinivas R Melkote, H Leslie Steeves, 2001-12-17 This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century. |
| development communication and media studies: Anthropology & Mass Communication Mark Allen Peterson, 2005 Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communications, cultural studies, sociology and other disciplines. This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural studies of mass media, it offers new insights into the analysis of media texts, offers models for the ethnographic study of media productio and consumption, and suggests approaches for understanding media in the modern world system. Placing the anthropological study of mass media into historical and interdisciplinary perspectives, this book examines how work in cultural studies, sociology, mass communication and other disciplines has helped shape the re-emerging interest in media by anthropologists. A former Washington D.C. journalist, Mark Allan Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University. |
| development communication and media studies: The Palgrave Handbook of International Communication and Sustainable Development Muhammad Jameel Yusha'u, Jan Servaes, 2021-08-29 The Palgrave Handbook of International Communication and Sustainable Development is a major resource for stakeholders interested in understanding the role of communication in achieving the UN’S Sustainable Development Goals. Bringing together theoretical and applied contributions from scholars in Europe, Africa, the Middle East, Asia and North America, the handbook argues that communication is a key factor in achieving the global goals and suggests a review of the SDGs to consider its importance. Reflecting on the impact of COVID-19, it highlights the need for effective communication infrastructure and critically assesses the 2030 agenda and timeline. Including individual SDG and country case studies as well as integrated analysis, the chapters seek to enrich understanding of communication for development and propose crucial policy interventions. It is critical reading for researchers as well as policy makers and NGOs. |
| development communication and media studies: Public Relations, Society & Culture Lee Edwards, Caroline E. M. Hodges, 2011-02-25 This book sets out a range of theoretical approaches that can underpin a socio-cultural view of public relations, offering students a new set of insights into public relations that illustrate the effects of the profession on its environment. |
| development communication and media studies: Official Gazette Philippines, 2010 |
| development communication and media studies: Understanding Media Marshall McLuhan, 2016-09-04 When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. |
| development communication and media studies: Understanding Community Media Kevin Howley, 2009-09-11 A text that reveals the value and significance of community media in an era of global communication With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis of the relationships between media and society, technology and culture, and communication and community. Key Features Provides vivid examples of community and alternative media initiatives from around the world Explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics Offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field Takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations Enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion Intended Audience This core text is designed for advanced undergraduate and graduate courses such as Community Media, Alternative Media, Media & Social Change, Communication & Culture, and Participatory Communication in the departments of communication, media studies, sociology, and cultural studies. |
| development communication and media studies: Handbook of New Media Leah A Lievrouw, Sonia M. Livingstone, 2006-01-17 Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights. |
| development communication and media studies: Media and Religion Stewart M. Hoover, Nabil Echchaibi, 2021-07-05 The series Religion and Society (RS) contributes to the exploration of religions as social systems- both in Western and non-Western societies; in particular, it examines religions in their differentiation from, and intersection with, other cultural systems, such as art, economy, law and politics. Due attention is given to paradigmatic case or comparative studies that exhibit a clear theoretical orientation with the empirical and historical data of religion and such aspects of religion as ritual, the religious imagination, constructions of tradition, iconography, or media. In addition, the formation of religious communities, their construction of identity, and their relation to society and the wider public are key issues of this series. |
| development communication and media studies: Handbook of International and Intercultural Communication William B. Gudykunst, Bella Mody, 2002 This handbook summarises the state of the art in international, cultural and developmental communication and sets the agenda for future research. |
MEDIA IN DEVELOPMENT COMMUNICATION - University …
According to Wilbur Schramm, the role of media in development can be divided into three parts i.e. (i) to inform (ii) to instruct and (iii) to participate. To inform: for the development of the society, correct social, political and economic influence is the main criteria.
The Handbook of Development Communication and Social …
The Handbook of Development Communication and Social Change. Global Handbooks in Media and Communication Research. Series Editor: Annabelle Sreberny (School of Oriental and African Studies, London) Advisory Board.
Development Communication - Wiley Online Library
graphic study of the practice of development communication in Colombia, explores the limitations of modernization-related prac- tices and the opportunity of aesthetic and embodiment resources for
Media and Development Communication: A Perspective
From paintings to stone writing to printing press to the modern computer based technology, the media have been used to efficiently transmit knowledge and information to people. Communication is used as an empowerment tool in order to facilitate the participation of people in development activities.
Communication for Development - United Nations …
Communication for development as a practice seeks to provide a framework through which the most appropriate actions can be taken to empower communities and to make policy makers more accountable.
Communicating the Impact of Communication for …
Demonstrating the Impacts of Communication for Development: A Domain of Self-reporting by Organizations. There are several different venues where the evidence of positive (and negative) perfor-mance of development communication initiatives is …
Terms and Definitions in Communication for Development …
Development communication involves creating mechanisms to broaden public access to information on reforms; strengthening clients’ ability to listen to their constituencies and negotiate with stakeholders; empowering grassroots organizations to achieve a more
FUNDAMENTALS OF DEVELOPMENT AND …
Unit 16: Development Communication: Concepts and Theories takes an overview of the concept of development and discusses various theories of development including the dominant paradigm of development; structuralist and
Participatory communication for development in practice: …
up to the recent studies, community media have been characterised by the centrality of citizenship participation in the creation of widespread messages, and in the processes of social change that they promote.
DEVELOPMENT COMMUNICATION - Alagappa University
The core concept behind the principle of development communication is media for the advancement of a nation’s people or to support the target population. Communication aims towards serving the people without manipulation and
COMMUNICATION for DEVELOPMENT - orecomm.net
Communication, Electronic Media, Visual Communication, Public Relations and Advertising Studies. The first volume of the book Understanding Development Communication links theory, policy and the practice of communication for development.
COMMUNICATION AND DEVELOPMENT STUDIES - Ohio …
The Communication & Development Studies master’s degree program emphasizes the use of communication to promote positive social change. The “Comm Dev” curriculum includes core courses focusing on communication and social change, research methods, basic media production techniques, and a range of theories related to the field.
DEVELOPMENT COMMUNICATION IN INDIA: PROSPECT …
In this new view of development, communication becomes an important catalyst for change, but not its cause. Local folk media, for example, is employed to reduces media's bias toward literacy and provide information in a traditional, familiar form.
UNIT 6 DEVELOPMENT COMMUNICATION Theories …
• explain the concept of Development Communication; • describe the elements and philosophy of Development Communication; • explain the role of Media in Development; • discuss the scope of ICTs as a tool of empowerment; and • describe mechanisms of peoples participation and the role of participatory communication in inclusive growth.
RESEARCH METHODS IN DEVELOPMENT …
The four phases of development in research are the medium, uses and users of the medium, effects of the medium and improvements of the medium. Research is important for the evolution of civilisation, for promoting a dynamic social order that is free of myth and superstition.
Development Communication - University of Calcutta
Development Communication, has been alternatively defined as a type of marketing and public opinion research that is used specifically to develop effective communication or as the use of communication to promote social development. Defined as the former, it often includes computerized linguistics analysis of verbatim responses to qualitative ...
Media and Development Communication - DAV University
According to Wilbur Schramm, the role of media in development can be divided into three parts i.e. (i) to inform (ii) to instruct and (iii) to participate. To inform: for the development of the society, correct social, political and economic influence is the main criteria.
Syllabi of M.Phil Media and Development Department of …
The degree program described herein shall be called M.Phil in Media & Development Communication (M.Phil Media & Dev. Comm.). This program is to offer an advanced interdisciplinary education and training in contemporary theory and research in the field of media, communication and development.
Media Studies as an Academic Discipline
The rapidly expanded field has become more and more differentiated, buttressed by convergence, with new media, including internet, extending grounds for highly specialized – and often unconnected – focal points of interest in communication and media studies.
Development Communication Process and Theories: An …
According to Mefalopulos (2008), development communication is “an interdisciplinary field based on empirical research that helps build consensus while it facilitates the sharing of knowledge to achieve a positive change in the development initiative”. Similarly, Largerwey (1990) argues that development communication is “the
The History of Media and Communication Research: …
“Strictly speaking, there is no history of mass communication research.” —JAMES W. CAREY1 Most of the published histories of mass communication studies are airbrushed and Whiggish. Accounts of the field’s origins and development typically appear in textbook capsules and annual review essays, and tend to emphasize the progres-
DEVELOPMENT COMMUNICATION DIVISION - Philippine …
I. PRODUCE: Development and Production of Knowledge Products on Research for Development toward Rice Security Hanah Hazel Mavi B. Manalo The produce project involves the development and production of KPs, and management of database and internal communication services. It has four studies: 1) Strengthening the development of KPs regularly
COMMUNICATION AND MEDIA STUDIES IN THE …
Communication and Media Studies subject to the school curriculum. At the initial stage, the Communication and Media Studies subject was only introduced to several schools throughout the country based on the availability of teachers and resources. The aim and objectives of introducing Communication and Media Studies subject were
Introduction to Development Communication - Wiley
Introduction to Development Communication 3 theory began, along with highlighting the leading early theorists and their works. We will also note some of their assumptions and successes as well as failures. Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, tele-
Communication Media in the Philippines: 1521-1986
COMMUNICATION MEDIA committed to societal ideals" (Ibrahim 1994) and therefore blends with the "communitarian" values of most Asian societies. This comprehensive history of Philippine communication would show the: (I) development of traditional or folk media even as early as the prespanish period; (2) development of mass media infrastruc-
COMMUNICATION AND MEDIA STUDIES — (COMM)
personal/Relational Communication, (2) Media Studies, (3) - Corpor ate/Organizational Communication, and (4) Rhetorical Studies. Fall and Spring . 115. Professional Communication. (3 hours) Introduction to the rhetorical dimensions of public communication in the professional world including the use of technology to enhance multi-media ...
Theorizing Development And Sustainability Vis- À-Vis …
With the enthusiastic acceptance of the works of development theorists following studies on ... development media theory’, has largely remained one of the dominant theories, if not the most important of the age in terms of socio-political and institutional relevance. ... Quibral’s department was renamed Dept of Development Communication ...
requirements. Media Studies For information regarding …
Media Studies 1 Media Studies Bachelor of Arts (BA) The Media Studies major integrates perspectives from liberal arts, social sciences, and humanities and offers an interdisciplinary framework to understand the essential role that media plays in economic, social, political, and cultural life. It weds traditions from communication, history,
Journal of Peace, Development and Communication
Communication & Media Studies, Gift University Gujranwala, Pakistan Email: Shahid.minhas@gift.edu.pk Adnan Shahid is serving as Lecturer Mass Communication at Government Degree College Chawinda Tehsil Pasrur District Sialkot Uzman Ali is a Ph.D. Scholar at Centre for Media and Communication Studies, University of Gujrat
Culture, Communication and Media Studies: …
development communication (ComDev) approach which is situated within the discipline of Cultural Studies. Each development paradigm will be explored in conjunction to the dominant communication approach. The focus will be placed on 1) the approach to development 2) the communication model 3) the role of the audience.
ResearchGate
Development sociologists would tell us that problems such as the ones described in the Prologue are pervasive in the Third World and hence associated with underdevelopment.
Audience involvement in creative media for development: …
Studies; Cinema Studies & Popular Cinema; Media Theory; Film & TV Communication; Media Psychology; Media Industries Keywords: creative media; semiotics; audience involvement; Nollywood; African studies; behaviour change communication; development studies; vernacular creativity; affective narrativity; popular culture The creative media thrives ...
Bridges & Barriers to Development: Communication Modes, …
information and communication technology for development (ICTD). Drawn from a four-month field study of seven ICTD projects in India, this web text reports a subset of findings about how communication modes, media, and devices affected the ability of projects to meet their development goals, such as improving the livelihoods of subsistence farmers.
Terms and Definitions in Communication for Development …
ability and resilience, and communication for development and social change. Keywords Development communication · Social change · Policies · Culture · Ideology and power · Identity · Sustainability · Resiliency J. Servaes (*) Department of Media and Communication, City University of Hong Kong, Hong Kong, Kowloon, Hong Kong
From Millennium Development Goals to Sustainable …
122 Kannengießer / Studies in Communication Sciences 23.1 (2023), pp. 121–135 While theories of development commu-nication and sustainability communication as well as empirical studies in the ...
Family Tree of Theories, Methodologies & Strategies in …
The early generation of development communication studies was dominated by modernization theory. This theory suggested that cultural and information deficits lie ... pivotal for the effectiveness of communication interventions. The media were both . 4 channels and indicators of modernization: they would serve as the agents of diffusion of ...
UNIT 16 DEVELOPMENT Communication Theories of Mass …
Development Communication: Models and Theories Development Communication (Devcom) has addressed some of these issues and Devcom theorists have mooted many communication strategies for development – appropriate for respective regions of the world. In this unit, we shall take an overview of the concept of development and discuss
Scopus List of Communication Journals June 2021 - Dr.
225 Information Technologies and International Development 226 Interface: Communication, Health, Education Open Access 227 International Journal of Advanced Media and Communication 228 International Journal of Sport Communication 229 Journal of African Media Studies 230 Journal of Media Law 231 Language Problems and Language Planning
DEVELOPMENT JOURNALISM FOR SOCIAL CHANGE
School of Journalism and New Media Studies Indira Gandhi National Open University Maidan Garhi, New Delhi-110068 MDC-004 ... BLOCK 4 PARTICIPATORY DEVELOPMENT 227 COMMUNICATION UNIT 14 Media Literacy 229 UNIT 15 Right to Information 243 UNIT 16 Civic Journalism 256 UNIT 17 Mobile Journalism 271
STRUCTURE- B.A. IN COMMUNICATION STUDIES - AUCC
1. BA. COMMUNICATION STUDIES IN DEVELOPMENT COMMUNICATION Level 100: First Semester Course Code Course Title Credit AUCL 101** Academic Writing I 3 AUCL 105** Africana Studies: Survey of African History 3 ... AUCL 214 New Media Studies 3 AUCL 216 Introduction to Communication Studies 3 AUCL 212 Social Entrepreneurship 3 Total 18 . Level …
Media Studies and Production BA with Media Production …
MSP 4571 International Studies in Media and Communication MSP 4572 British Media and Telecommunication Professional Development and Experiential Learning Requirements ... Development Option within the official degree audit. Suggested Academic Plan Please note that this is a suggested academic plan. Depending on your situation, your academic ...
Communication And Its Role In Rural Development
Media / Communication play an important role in the process of ... The communication development implies, in the social context, a ‘chance’, by ... research studies that can be done to avoid ...
Gujarat University Post Graduate Degree Course in …
Centre for Development Communication Master of Development Communication (MDC) The Department The Development Communication Course was started in 1984 as a one-year Diploma Course which was gradually shaped up as a two-year Masters level programme from 1987 onwards. Since then, the course has gained substantial demand in the Development sector.
Participatory Communication Development - COMILLAS
3.1. Development Communication Development Communication represents the social process in which knowledge is shared to achieve progress and evolution. Media plays a central role as a tool to carry out this process, as it connects the development project workers with the local communities and stakeholders.
CommuniCation for Development - United Nations …
1. Communication for development approaches within the United Nations 7 2. Communication for development: Reinforcing core United Nations principles 9 3. Communication for development within selected United Nations organizations 11 4. Inter-agency collaboration 13 PARt twO: Communication for development practice within selected United Nations ...
Effective communication as a strategic tool for rural …
Journal of Media and Communication Studies Vol. 4(7), pp. 134-141, November 2012 ... Rural Development as communication characterized by ... media houses irrespective of media houses’ different story angles and editorial styles as well as content needs.
USE OF FOLK AND TRADITIONAL MEDIA IN DEVELOPMENT …
The alternative paradigm of development communication recommends the use of cultural forms of expression in spreading the messages of development in rural, underdeveloped areas. The Artist ... communication along with modern mass media in communication strategy, in reality the former was neglected. The Song and Drama Division was set up under
DEVELOPMENT COMMUNICATION, DIGITAL MEDIA AND …
38 Volume 123 • Issue 1 January / March 2023 • New media and social communication DEVELOPMENT COMMUNICATION, DIGITAL MEDIA AND DEMOCRACY IN NIGERIA Veronica BASSEY-DUKE1, Njah Bassey ETTA1 1PhD, Cross River University of Technology, Calabar, Nigeria Corresponding author: Veronica Bassey-Duke; e-mail: …
Family Tree of Theories, Methodologies, and Strategies in …
5.2 Development Communication Development communication has its origins in post-war international aid programs to countries in Latin America, Asia, and Africa that were struggling with poverty, illiteracy, poor health, and a lack of economic, political, and social infrastructures. Development communication commonly refers to the application of ...
Emerging Media: Opening a New Era in Future …
through the lens of traditional communication studies, it wouldbe inadequate to comprehend the media landscape at present. In light of this, our journal advocates for the embrace of a ... To explore the development of the emerging media industry, we advocate for a synthesis of the-oretical foundations with practical insights. As emergingmedia ...
International Journal of Educational Management and …
Social media has become integral to people's lives; revolutionizing communication and providing opportunities to learn about societal trends and issues. This study aimed to examine the influence of
DEVELOPMENT - Jiwaji
media in development communication– strategies in development communication – social cultural and economic barriers case studies and experience – development communication – policy – strategies and action plans democratic decentralization, Panchayati Raj – planning –
Research methodologies in communications and media studies
4271 Media Research is also used in conducting surveys, public opinion polls, advertising and public relation campaigns. Nature of communications research
Development Communication and Popular - JSTOR
suggesting that communication would be the key to development of the Third World. It went further. The paradigm essentially argued that development of mass media systems is development. Thus, the role of the media in the national development process was not just defined and limited to the sphere of creating a climate for social change by intro-
The Handbook of Development - content.e-bookshelf.de
The Handbook of Development Communication and Social Change, edited by Karin Gwinn Wilkins, Thomas Tufte, and Rafael Obregon ... Tanja Bosch is a lecturer and researcher in the Centre for Film and Media Studies at the University of Cape Town, South Africa. She teaches radio journalism, health .
PROGRAMME STANDARDS: MEDIA AND COMMUNICATION …
COMMUNICATION STUDIES Media and Communication Studies evolved from the disciplines within the Arts, Humanities and Social Sciences. It marks the emergence of different fields of specialisation and, arose ... rebuilding in Malaysia and a particular conception of the media’s role in development was the dominant orthodoxy.
Impact of Social Media on the Socio-Economic Development …
TSU Journal of Communication and Media Studies, Vol. 3, No. 1, March 2020 84 | Page TJCMS Vol. 3. No. 1, March 2020 Impact of Social Media on the Socio-Economic Development of ... media enables effective business communication and the development of small businesses, to manage relationships with customers through robust marketing, innovative ...
SOCIAL MEDIA PROFILING FOR THE DEVELOPMENT OF …
Studies in Business and Economics no. 17(3)/2022 - 82 - As it was mentioned before social media has become one of the main marketing communication tools used by today's companies.
WHY SHOULD YOU STUDY COMMUNICATION AND …
COMMUNICATION AND MEDIA to study and teach about the media -past, present and emerging: their evolution, their effects, their uses by everyday people, and their regulation and industry practices. WHY SHOULD YOU STUDY COMMUNICATION AND MEDIA? The POSSIBILITIES are ENDLESS. JOIN STUDENT GROUPS Find community on campus, hone …
Office of the University Registrar – University of the …
The allied programs for BA Communication are Development Communication, Journalism, Broadcasting, Communication Research Multimedia (Digital Media) Studies, Film, Public Relations, Advertising, and Integrated Marketing Communication. Related fields include Social Sciences such as Anthropology, Economics, History, Human Services
MEDIA STUDIES—THEORIES AND THEORISTS Theorist …
Media is driven by the logic of power and profit. Media is controlled by a small number of companies primarily concerned with gaining profit and power. Media concentration typically inhibits or limits variety, creativity and quality. Socially diverse patterns of ownership help to create conditions for more varied and adventurous media products. try
Investigating Development Journalism Practice in …
Keywords: Journalism • Media • Development journalism • Magazine Review Article Volume 11:3, 2021 Journal of Mass Communication & Journalism Investigating Development Journalism Practice in Ethiopian Media: The Case of South Radio and Television Agency Wondimu Legesse* Department of Journalism, Jimma University, Jimma, Ethiopia
THE DYNAMICS OF COMMUNICATION IN AGRICULTURAL …
Mass Media and Agricultural Development The benefits of the development communication programmes and policies in agricultural development in Nigeria are indeed quite enormous. The TV and radio programmes can only be successful when they are professionally designed, packaged and executed by the media experts and communication specialists.
MASS MEDIA AND RURAL DEVELOPMENT: IMPACT REVISITED
MASS MEDIA AND RURAL DEVELOPMENT: IMPACT REVISITED Ifeanyi J. Ojobor Institute of Management and Technology (IMT), Nigeria The impact of mass media on development, especially in rural areas, has remained a subject of continuous discourse among communication and development scholars. While some see it as awareness creation, others think that ...
THE ROLE OF MEDIA AND MASS COMMUNICATION …
(anymore). However, contemporary developments and debates regarding the role of media and communication in the context of a global pandemic clearly suggest otherwise. 1 See: MCQUAIL, D., DEUZE, M.: McQuail’s Media and Mass Communication Theory. 7th Edition. London : Sage, 2020. Prof. Dr. Mark Deuze, PhD. Department of Media Studies
BACHELOR OF ARTS - COMMUNICATIONS - University of St.
BA Communication is a Mass Communication-based program that covers fields in Journalism, Development Communication, Broadcasting, Communication Research, Multi-Media Studies, Film, Public Relations, Advertising, and the creative arts like theater and stage performance. Students are expected to do production
CommuniCation for Development - Dignified Storytelling
1. Communication for development approaches within the United Nations 7 2. Communication for development: Reinforcing core United Nations principles 9 3. Communication for development within selected United Nations organizations 11 4. Inter-agency collaboration 13 PARt twO: Communication for development practice within selected United Nations ...
The Handbook of Children, Media, and Development - Wiley …
Media, and Development 9781405144179_1_pre.qxd 17/03/2008 04:20PM Page i The Handbook of Children, Media, and Development ... devoted to the major fields and subfields within communication and media studies. Each volume sets out to ground and orientate the student through a broad range of specially commissioned chapters, and also to provide ...
ENVIRONMENTAL COMMUNICATION EXCELLENCE GUIDE
processes. Environmental communication therefore happens on various levels, from the (international and often strategic) communication of climate and nature related issues, for example in the media, to communication for sustainability and transformation. This guide explores the dimensions of environmental communication and translates global
INDIAN INSTITUTE OF MASS COMMUNICATION Department …
3 • Learning Outcome: To make the learners understand how to identify, analyze, and engage target audiences across various media channels, and learn strategies for building and retaining audience loyalty. 4. Programme Objective: To equip the learners with strategic thinking and analytical abilities necessary for making informed decisions in media business contexts.
