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Blue Ocean Strategy: Charting a Course to Uncontested Market Space
Are you tired of battling for scraps in a crowded, red ocean marketplace? Do you dream of creating a market where competition is irrelevant? Then it’s time to learn about blue ocean strategy. This comprehensive guide will delve into the core principles of blue ocean strategy, providing practical examples and actionable insights to help you navigate the path to sustained growth and profitability. We'll explore how to identify uncontested market spaces, innovate your offerings, and ultimately, create a business that thrives beyond the reach of traditional competition.
What is Blue Ocean Strategy?
Blue ocean strategy, a concept popularized by W. Chan Kim and Renée Mauborgne, is a systematic approach to creating and capturing new market space. Unlike the "red ocean" – a market saturated with competitors vying for existing demand – a blue ocean represents an uncontested market space, where the rules of competition are yet to be written. It's not about beating the competition; it's about making the competition irrelevant by creating a new market altogether.
Key Principles of Blue Ocean Strategy
The core of blue ocean strategy revolves around creating a leap in value for both your customers and your business. This isn't about incremental improvements; it's about a fundamental shift in how you approach your industry. This is achieved through:
Focus on Innovation: Blue ocean strategies demand a radical rethink of your industry's existing boundaries and assumptions. It’s about creating a product or service that is significantly different, offering value where none existed before.
Value Innovation: This involves simultaneously pursuing differentiation and low cost. It's not about choosing one over the other; it’s about achieving both. This creates a unique value proposition that resonates strongly with your target market.
Strategic Sequencing: Implementing a blue ocean strategy requires careful planning and execution. Identifying the right sequence of actions is crucial to success.
Strategic Moves: The execution involves making strategic moves that eliminate, reduce, raise, and create elements of your business model to achieve value innovation.
Identifying Opportunities for Blue Ocean Creation
Identifying blue oceans isn't about luck; it's about a systematic process of analysis and creative thinking. Several tools can help you in this process:
1. The Strategy Canvas:
This visual tool helps you compare your business to competitors, highlighting areas where you can differentiate and create value. It allows for a clear visual representation of the industry's current offerings and allows you to identify gaps and potential areas for innovation.
2. Buyer Utility Maps:
These maps delve deeper into customer needs and pain points, allowing you to identify areas where you can offer superior value by exceeding customer expectations. By understanding customer needs comprehensively, you can pinpoint opportunities for innovation that directly address their pain points and create a compelling value proposition.
3. Eliminate-Reduce-Raise-Create Grid:
This framework provides a systematic approach to redesigning your business model. By considering which factors to eliminate, reduce, raise, and create, you can craft a unique value proposition that stands out from the competition.
Examples of Successful Blue Ocean Strategies
Many companies have achieved remarkable success by adopting a blue ocean strategy. Consider these examples:
Netflix: By shifting from DVD rentals to streaming, Netflix created a new market and significantly disrupted the traditional video rental industry.
Nintendo Wii: The Wii's focus on motion controls created a new gaming experience, attracting a wider audience and making the competition seem outdated.
Cirque du Soleil: By combining circus arts with theatrical elements, Cirque du Soleil redefined the circus industry, attracting a more sophisticated and affluent audience.
Implementing a Blue Ocean Strategy: A Practical Approach
Successfully implementing a blue ocean strategy requires more than just a good idea; it necessitates a disciplined approach to execution.
1. Strategic Alignment:
Ensure your entire organization is committed to the blue ocean strategy. Alignment across departments is critical for success.
2. Phased Implementation:
Instead of a complete overhaul, consider a phased approach to reduce risk and allow for iterative improvements.
3. Continuous Monitoring:
Regularly monitor market trends and adapt your strategy as needed. The blue ocean isn’t static; it requires ongoing vigilance.
Conclusion
Blue ocean strategy offers a powerful path to sustained growth and profitability in today's competitive market. By focusing on creating new market space rather than fighting for existing share, businesses can achieve a significant competitive advantage. The key is to embrace innovation, focus on value creation, and execute your strategy with precision and discipline. Remember, the blue ocean is waiting to be discovered – it’s up to you to chart the course and navigate your way to success.
FAQs
1. Is blue ocean strategy suitable for all businesses?
While applicable to many, its suitability depends on the industry's characteristics and the business's resources and capabilities. Small, agile businesses might find it easier to implement than large, established corporations.
2. How long does it take to create a blue ocean?
There’s no fixed timeline. It depends on the complexity of the innovation, market research, and implementation. It could range from months to several years.
3. What are the risks associated with a blue ocean strategy?
The biggest risk is failure to accurately identify a true blue ocean and investing heavily in a concept that doesn't resonate with the market. There's also a risk of imitation by competitors once success is established.
4. How do I measure the success of a blue ocean strategy?
Success can be measured by increased market share, improved profitability, strong customer loyalty, and the creation of a sustainable competitive advantage.
5. Can a blue ocean become a red ocean over time?
Yes, as more competitors enter the market and copy the successful strategy, the blue ocean can eventually turn red. Continuous innovation and adaptation are vital for maintaining the blue ocean advantage.
| blue ocean strategy: Blue Ocean Strategy, Expanded Edition W. Chan Kim, Renee Mauborgne, 2015-01-20 Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. |
| blue ocean strategy: Blue Ocean Shift W. Chan Kim, Renee Mauborgne, 2017-09-26 NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. |
| blue ocean strategy: The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader W. Chan Kim, Renée A. Mauborgne, 2017-01-24 The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.” |
| blue ocean strategy: Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) W. Chan Kim, Renée A. Mauborgne, 2017-06-27 Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential. |
| blue ocean strategy: Blue Ocean Leadership (Harvard Business Review Classics) W. Chan Kim, Renée A. Mauborgne, 2017-05-30 Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' customers--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come. |
| blue ocean strategy: Blue Ocean Strategy Andreas Mebert, Stephanie Lowe, 2017-07-05 In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. |
| blue ocean strategy: Red Ocean Traps (Harvard Business Review Classics) W. Chan Kim, Renée A. Mauborgne, 2017-05-30 As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come. |
| blue ocean strategy: Summary of Blue Ocean Strategy Instaread, 2016-08-15 Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co. |
| blue ocean strategy: An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy Andreas Mebert, Stephanie Lowe, 2017-07-05 In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. |
| blue ocean strategy: Blue ocean strategy W. Chan Kim, 2005 |
| blue ocean strategy: Summary of Blue Ocean Strategy Instaread Summaries, 2016-08-10 Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A blue ocean business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and RenEe A. Mauborgne Includes Analysis Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co. |
| blue ocean strategy: W. Chan Kim & Renée A. Mauborgne's Blue Ocean Strategy , 2016 This is a Summary of W. Chan Kim & Renée A. Mauborgne's Blue Ocean: How to Create Uncontested Market Space And Make the Competition IrrelevantThis global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans--untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant.Available in a variety of formats, this summary is aimed for those who want to capture the gist of the book but don't have the current time to devour all 320 pages. You get the main summary along with all of the benefits and lessons the actual book has to offer. This summary is intended to be used with reference to the original book. |
| blue ocean strategy: Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) W. Chan Kim, Renée A. Mauborgne, 2017-06-27 Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential. |
| blue ocean strategy: SUMMARY: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant: By W. Chan Kim & Renee Maurborgne | The MW Summary Guide The Mindset Warrior, 2018-06-11 An Easy to Digest Summary Guide... ★☆BONUS MATERIAL AVAILABLE INSIDE★☆ The Mindset Warrior Summary Guides, provides you with a unique summarized version of the core information contained in the full book, and the essentials you need in order to fully comprehend and apply. Maybe you've read the original book but would like a reminder of the information? ✅ Maybe you haven't read the book, but want a short summary to save time? ✅ Maybe you'd just like a summarized version to refer to in the future? ✅ In any case, The Mindset Warrior Summary Guides can provide you with just that. Lets get Started. Download Your Book Today.. NOTE: To Purchase the Blue Ocean Strategy(full book); which this is not, simply type in the name of the book in the search bar of your bookstore. |
| blue ocean strategy: Blue Ocean Classics W. Chan Kim, Renée A. Mauborgne, 2019-07-16 The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. Blue Ocean Strategy highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). Blue Ocean Leadership applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans. |
| blue ocean strategy: Blue Ocean Strategy W. Chan Kim, Renée Mauborgne, 2016-11-08 Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.Book jacket. |
| blue ocean strategy: Good Strategy Bad Strategy Richard Rumelt, 2011-07-19 Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity. |
| blue ocean strategy: Blue Ocean Strategy. How IKEA created a new market Henning Wenzel, Andreas Förster, 2016-02-18 Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: International Strategy and Sales Management, language: English, abstract: This assignment describes the Blue Ocean Strategy as an innovation concept within the corporate strategic management on the example of IKEA. This is to be done by analysing the framework and the tools of the Blue Ocean Strategy by considering both basic principles and practical implementation. The Blue Ocean Strategy aspires to turn strategic management on its head by putting “value innovation” in front of “competitive advantage” as the basically goal to create consumer demand and exploit untapped markets. When IKEA entered the market in the late 1950s they focused on the important factors that buyer value and make them to co-producers by implementing unique do-it-yourself mentality. Therefor IKEA combined differentiation with a cost leadership and created a blue ocean helping the founder Ingvar Kamprad to become one of the wealthiest people in the world. As the current business world continues moving towards a faster, more global environment in which there are more and more competitors trying to grab a piece of the pie, the need to develop blue oceans has never been greater. |
| blue ocean strategy: Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) W. Chan Kim, Renée A. Mauborgne, 2017-06-27 Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks. |
| blue ocean strategy: Understanding Business Strategy Lourdesamy Iruthayasamy, 2021-03-06 This book cuts through the strategy verbiage to get to the fundamentals of business strategy—its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted. While not prescriptive in terms of telling the corporate leader how to formulate strategy, for there is no one best strategy or one best way to formulate strategy, the book does identify broad approaches to corporate strategy formulation and implementation and the underlying principles. To this extent, corporate leaders and students and instructors of business and management will find the book informative and instructive. |
| blue ocean strategy: Drawdown Paul Hawken, 2017-04-18 • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world. |
| blue ocean strategy: Blue Ocean Strategy + Beyond Disruption Collection (2 Books) W. Chan Kim, Renée A. Mauborgne, 2024-01-09 The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future. |
| blue ocean strategy: The Little Book of Big Management Theories James McGrath, Bob Bates, 2017-09-08 |
| blue ocean strategy: Blue Ocean Strategy: how to Create Uncontested Market Space and Make the Competition Irrelevant Chan W. Kim, 2011 |
| blue ocean strategy: Unlocking the Customer Value Chain Thales S. Teixeira, Greg Piechota, 2019-02-19 Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves. |
| blue ocean strategy: Summary of Blue Ocean Strategy Instaread, 2016-08-15 Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis Preview: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base. Most businesses make the mistake of focusing on their competitors when developing strategies. A blue ocean business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business' core industry. The term blue ocean is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co. |
| blue ocean strategy: The Pig Book Citizens Against Government Waste, 2013-09-17 The federal government wastes your tax dollars worse than a drunken sailor on shore leave. The 1984 Grace Commission uncovered that the Department of Defense spent $640 for a toilet seat and $436 for a hammer. Twenty years later things weren't much better. In 2004, Congress spent a record-breaking $22.9 billion dollars of your money on 10,656 of their pork-barrel projects. The war on terror has a lot to do with the record $413 billion in deficit spending, but it's also the result of pork over the last 18 years the likes of: - $50 million for an indoor rain forest in Iowa - $102 million to study screwworms which were long ago eradicated from American soil - $273,000 to combat goth culture in Missouri - $2.2 million to renovate the North Pole (Lucky for Santa!) - $50,000 for a tattoo removal program in California - $1 million for ornamental fish research Funny in some instances and jaw-droppingly stupid and wasteful in others, The Pig Book proves one thing about Capitol Hill: pork is king! |
| blue ocean strategy: The Pursuit of Wow! Tom Peters, 2010-09-22 Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person. |
| blue ocean strategy: Your Next Five Moves Patrick Bet-David, 2021-06 From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur. |
| blue ocean strategy: Entrepreneurship and Business Innovation in the Middle East Zgheib, Philippe W., 2017-01-10 In the modern globalized business world, entrepreneurial success can be more difficult to achieve. Innovativeness, effective decision-making, and a drive for success are just a few factors influencing entrepreneurial behavior. Entrepreneurship and Business Innovation in the Middle East is a comprehensive reference source for the latest scholarly material on the analysis of entrepreneurial activities in the framework of cultural diversity. Highlighting crucial perspectives and topics in business contexts, such as job satisfaction, intrapreneurship, and corporate governance, this book is ideally designed for academics, professionals, practitioners, and students interested in business enterprises in the Arab culture. |
| blue ocean strategy: Blue Ocean Strategy Concept Pierre Pichère, 2015 |
| blue ocean strategy: Is marketing the source of "Blue Ocean" strategies? Barrack Kennedy, 2014-03-07 Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Massachusetts Boston, language: English, abstract: In the competitive world of business, any organization has to evolve different strategies to strive hard to achieve its goal and be there in the competition. Organizations identify, plan and manufacture products and provide services, so that it doesn’t face stiff competition from its rivals but makes its rivals compete with it. In order to make this possible, company need to market its products and services through the best mediums available and make the consumer conscious about the product. Marketing is an essential and important tool of any successful business. Scott (2006) states that companies without marketing mindset are at a disadvantage in today’s business world that are product centric rather than customer centered. The overall concept of Blue Ocean Strategy is innovation. It is understood from the book that companies should identify, plan a strategy and create a business of which no competition exists. Kim and Renee (2005) divide the competitive business world into two segments of Red Ocean and Blue Ocean. It is further explained that ‘Red Ocean’ is the business world full of competition where the existing organizations compete with each other to acquire its share in the market whereas ‘Blue Ocean’ is the unidentified market area. The Blue Ocean is the space wherein the business is new in the market and has no threat of competition instead it has to create competition. The giants of particular commodity or product or services, who are termed as leader, find it difficult to survive in the competitive world of business without marketing. American Marketing Association has defined marketing as the performance of the business activities that direct the flow of goods and services from producer to consumer or user. Marketing assists in identifying specific markets for products and services, guiding the development of products, packages, and services, etc. (Kumar) In blue ocean strategy this concept has a new meaning and a new method to implement in the firms. Blue ocean marketing concept proposes a method based on the segmented target group and the product development and marketing is based on the conduct of this group. The concept is good but cannot be fitted with all firms and their marketing procedures as it lack competition, which is vital in the marketing concept. |
| blue ocean strategy: The Four Lenses of Innovation Rowan Gibson, 2015-03-02 Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation |
| blue ocean strategy: Discovery-driven Growth Rita Gunther McGrath, Ian C. MacMillan, 2009 Based on extensive research and the authors' combined thirty years of experience, Discovery-Driven Growth provides a breakthrough system for managing strategic growth. You will learn how to identify and prioritize your company's full portfolio of opportunities - from new product lines to entirely new businesses. The authors then show how to best execute specific initiatives, test major project assumptions, and develop a culture that values disciplined experimentation and learning over meeting mindless and unrealistic goals. Tools for dealing with each challenge are backed by examples from companies, from small firms to global giants, that have successfully put these methods into practice. |
| blue ocean strategy: Elantris Brandon Sanderson, 2011 Elantris was the capital of Arelon: gigantic, beautiful, literally radiant, filled with benevolent beings who used their powerful magical abilities for the benefit of all. Yet each of these demigods was once an ordinary person until touched by the mysterious transforming power of the Shaod. Ten years ago, without warning, the magic failed. Elantrians became wizened, leper-like, powerless creatures, and Elantris itself dark, filthy, and crumbling. |
| blue ocean strategy: Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship Galindo-Martín, Miguel-Ángel, Mendez-Picazo, Maria-Teresa, Castaño-Martínez, María-Soledad, 2019-12-13 Innovation stimulates and facilitates entrepreneurship because the highest levels of entrepreneurship are to be found in societies with the highest value creation and digital dividends. The higher levels of consumption, employment, and cost reduction generated by the implementation of digital technologies motivates entrepreneurs to expand their activity and promotes the emergence of new entrepreneurs. Positive outcomes can be generated by the implementation of innovation leaders to higher competition and new markets, incentivizing entrepreneurs to introduce new innovations to react to these higher levels of competition, which are accompanied by their corresponding value creation. Analyzing the Relationship Between Innovation, Value Creation, and Entrepreneurship is a pivotal reference source that analyzes the theoretical and empirical aspects of innovation as a factor that enhances value creation and the role of entrepreneurship. While highlighting topics such as data management, social enterprise, and digital marketing, this publication explores enhanced economic growth and the methods of higher levels of consumption in society. This book is ideally designed for corporate managers, business executives, academicians, students, and researchers seeking current research on interrelationships between financial variables, strategies to apply them at the micro- and macro-level, and a consideration of the fiscal effects once implemented. |
| blue ocean strategy: Strategic Management (color) , 2020-08-18 Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses. |
| blue ocean strategy: The Wim Hof Method Wim Hof, 2022-04-14 THE SUNDAY TIMES BESTSELLING PHENOMENOM 'I've never felt so alive' JOE WICKS 'The book will change your life' BEN FOGLE My hope is to inspire you to retake control of your body and life by unleashing the immense power of the mind. 'The Iceman' Wim Hof shares his remarkable life story and powerful method for supercharging your strength, health and happiness. Refined over forty years and championed by scientists across the globe, you'll learn how to harness three key elements of Cold, Breathing and Mindset to master mind over matter and achieve the impossible. 'Wim is a legend of the power ice has to heal and empower' BEAR GRYLLS 'Thor-like and potent...Wim has radioactive charisma' RUSSELL BRAND |
| blue ocean strategy: Slingshot Gabor George Burt, 2011-07-03 Slingshot explores the connection between systematic creativity and smart strategy. What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life. Continuous innovation is both necessary and exhilarating, and we all possess the inner capacity for it. Our capacity has simply been buried and lays dormant within us. As children, our imagination knew no boundaries. We would grab a slingshot and be instantly transformed into a warrior, a spy, a huntress, or protector of treasure. But as we grew older, our intellectual comfort zone shifted from that of continuous exploration and inquisitiveness to that of conformity with accepted norms of perception. All is not lost, however. We just need the right framework to re-engage our youthful creativity: the Slingshot Framework. Find out why you need to infatuate your target audience and to provide them continuous lifestyle enrichment; how to become market-driving and to shape your offering for broadest relevance; and how to channel your reclaimed creativity into smart strategy. Launch yourself to new business and personal heights and have fun doing it. Re-enforcing the book's message, brilliant illustrations by children accompany the text from beginning to end, while original music and toy slingshots (accessible via www.slingshotliving.com ) provide readers with a truly multi-sensory experience. |
| blue ocean strategy: T-Shirts and Suits David Parrish, 2005 |
Blue ocean Strategy - Scholars at Harvard
Provides a stepped process for implementation Gives management an alternative to traditional strategies See more
BLUE OCEAN STRATEGY book summary
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals …
BLUE OCEAN STRATEGY, EXPANDED EDITION
Jul 31, 2020 · The eight principles of blue ocean strategy. Formulation principles. Reconstruct market boundaries. Focus on the big picture, not the numbers. Reach beyond existing …
Mastering Blue Ocean Strategy: Drive Growth with …
Sep 26, 2024 · Discover the Blue Ocean Strategy: Learn how to create uncontested market space, avoid competition, and drive innovation with …
Blue Ocean Strategy - متمم
blue ocean strategy and describe its defining characteristics. We assess the profit and growth consequences of blue oceans and discuss why their creation is a rising imperative for compa …
“Blue Ocean Strategy®” - Simon Associates
The much talked-about book, Blue Ocean Strategy® shows companies how to expand by creating new market spaces or industries that have little or no competition. Authors W. Chan Kim and …
Blue Ocean Strategy How to Create Uncontested Market …
The six Principles of Blue Ocean Strategy 1. Formulation principles • reconstruct market boundaries • focus on the big picture, not the numbers • reach beyond existing demand • get …
THE THREE KEY COMPONENTS OF A SUCCESSFUL BLUE …
Aug 3, 2023 · HOW THE RIGHT PERSPECTIVE, PRACTICAL TOOLS AND A HUMANISTIC PROCESS CAN HELP YOU SHIFT TO A BLUE OCEAN. The first component is adopting a …
Blue Ocean Strategy | Shift CASEBOOK
Follow the blue ocean shift process to create a blue ocean in the highly competitive travel industry. This is a unique combination of strategy formulation exercise and case method. …
Blue Ocean Strategy - YSU
Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
Chapter One: Creating Blue Oceans - northwest.academy
Although some blue oceans are created well beyond existing industry boundaries, most are created from within red oceans by expanding existing industry boundaries, as Cirque du Soleil …
Blue Ocean Strategy - Simon Foucher
In this article, we present the concept of blue ocean strategy and describe its defining characteristics. We assess the profit and growth consequences of blue oceans and discuss …
Competing in overcrowded industries is no way to sustain …
Blue Ocean Strategy. The Idea in Practice. How to begin creating blue oceans? Kim and Mauborgne offer these suggestions: How to avoid the fray? Kim and Mauborgne recommend …
The Purple Ocean: Revisiting the Blue Ocean Strategy - IBIMA …
The “purple ocean” corresponds to the middle way (between red and blue oceans) of an organization which, although it is in the red ocean with its core activity, develops a new …
HOW TO BECOME A BLUE OCEAN LEADER - Blue Ocean …
Blue Ocean Leadership, developed by Chan Kim and Renée Mauborgne, provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast and at low …
Identifying A Comprehensive Theoretical Picture Of Blue …
Blue Ocean Strategy is generally considered as a radical departure from Porter’s static and rivalry-centered approach to strategy (Bologna, 2015, p17). Blue ocean strategy (BOS) …
REFLECTIONS ON BLUE OCEAN STRATEGY: A COMPARISON …
This paper provides an overview of four strategies—Kim and Mauborgne’s Blue Ocean Strategy, Ansoff’s Matrix, Porter’s Generic Strategies, and Hax and Wilde’s Delta model—in order to find …
Applying the Six Paths Framework to Reconstruct ... - Blue …
Overview: Applying the Six Paths Framework. • BLUE OCEAN SHIFT outlines the process of how to apply the six paths works framework to reconstruct market boundaries. • BLUE OCEAN …
@BlueOceanStrtgy | X
The latest posts from @BlueOceanStrtgy
Blue Ocean Strategy | Shift CASEBOOK
Follow the blue ocean shift process to create a blue ocean in the highly competitive travel industry. This is a unique combination of strategy formulation exercise and case method. Don’t …
Blue Ocean Strategy: Il caso Tesla Inc. - ResearchGate
L’innovazione di valore, pietra miliare della blue ocean strategy, è l’idea di produrre prodotti con una qualità maggiore ad un costo minore
BLUE OCEAN STRATEGY SIMULATION (BOSS)
BLUE OCEAN STRATEGY AUTHORS Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at INSEAD, France (the world's second largest business school). She was born in the United States. Mauborgne is a fellow of the World Economic Forum.
How to redeem your complimentary access to Blue ... - Blue …
Access to the Blue Ocean Sprint online course is for 1 year from enrollment. How to login to the course after initial registration: To log in to the course, follow these steps:
Applying Blue Ocean Strategy to the Foundation of …
Blue Ocean Strategy is the best-selling book that articu-lates this management metaphor. 4 It has sold more than 2 million copies and has been published in more than 40 languages across 5 continents. The authors studied 150 strategic moves by companies in 30 industries spanning
ANALISIS BISNIS DENGAN PENDEKATAN BLUE STRATEG …
strategi blue ocean strategy (BOS) dalam menciptakan pasar baru di pasar internasional, sekaligus dalam mengevaluasi temuan blue ocean strategy pada PT Kebon Agung. Penelitian ini berdasarkan tujuannya termasuk dalam jenis penelitian deskriptif dengan pendekatan model exploratory Sequential Mixed Methods. Jenis data yang digunakan diantaranya ...
Nintendo in the Pursuit of the Blue Ocean COPYRIGHTED …
Nintendo in the Pursuit of the Blue Ocean 1.1. Introduction The book by W. Chan Kim and Renée Mauborgne entitled Blue Ocean Strategy, published in 2004, was very successful from its publication. Translated into 44 languages, more than 3.5 million copies of the book have been sold worldwide. According to the authors, the Blue Ocean strategy is
Complete list of Teaching Materials April 2020 - Amazon Web …
Ocean Strategy and Blue Ocean Shift. By identifying and solving a problem that had never been addressed, Prodigy Finance created a new market beyond existing industry boundaries, unlocking and capturing burgeoning new demand without displacing or competing with what the …
Creating Your Eliminate-Reduce-Raise-Create (ERRC) Grid
•Blue Ocean Strategy andBlue Ocean Shift outlinethe process of how to extract and interpret the results of your six paths market exploration using the Four Actions Framework and the Eliminate-Reduce-Raise-Create Grid. •The books present sample completed Eliminate-Reduce-Raise-Create (ERRC) grids to
Blue Ocean Strategy - projekter.aau.dk
2 Blue Ocean Strategy – De nye vinderstrategier, 2005 3 Klassisk teori skal forstås som teori, der er blevet udgivet før Blue Ocean Strategy (2005) 4 Competitive Strategy – Techniques for Analyzing Industries and Competitors, side 35-38 . Kandidatafhandling Aalborg Universitet
BLUE OCEAN STRATEGY, EXPANDED EDITION
Jul 31, 2020 · The profi t and growth consequences of creating blue oceans Launches within red oceans Launches for creating blue oceans Business launch Revenue impact Profit impact 86% 14% 62% 38% 39% 61% 206403_01_001-024_r2_rk.indd 7206403_01_001-024_r2_rk.indd 7 28/10/14 4:24 PM28/10/14 4:24 PM FIGURE 1-2 Value innovation: The cornerstone of blue …
THE SUSTAINABILITY OF THE BLUE OCEAN STRATEGY
«Blue Ocean Strategy» published in Harvard Business Review. According to the authors, the business universe consists of two types of spaces: red and blue oceans, and these two types are opposed to each other. While red oceans denote industries that are in existence today with stated
LG Electronics: The Blue Ocean Strategy - IBS CDC
competition irrelevant under its new strategy called Blue Ocean Strategy. The new strategy, which was announced in mid-2006, was implemented from January 1st 2007. The case highlights the concept and implementation of the Blue Ocean Strategy and how it can be used as a tool for creating new markets. The
Blue Ocean
V a l u e i n n ov a ti on , th e c or n er s ton e of b l u e oc ea n s tr a teg y , i s th e s i m u l ta n eou s p u r s u i t of
Extension Material: Blue ocean strategies
Under blue ocean strategy, there is scarcely an attractive or unattractive industry per se because the level of industry attractiveness can be altered through companies’ conscientious efforts. As market structure is changed by breaking the value/cost trade off, so are the rules of the game. Competition in the old game is
BLUE OCEAN STRATEGY
BLUE OCEAN STRATEGY. STRUCTURE SHAPES STRATEGY STRATEGY SHAPES STRUCTURE. PRODUCTIVITY CREATIVITY. RED OCEAN BLUE OCEAN. 39% 61% Profit Impact 62% 38% Revenue Impact 86% 14% Business Launches. KNOWN MARKET SPACE UNKNOWN MARKET SPACE INDUSTRY A INDUSTRY B INDUSTRY C. INDUSTRY A …
Vom konventionellen Strategischen Management zur Blue …
1 Vom konentionellen trategischen anagement ur Blue cean trategy 5 äägieoptionen abgegrenzt werden soll. Die Blue Ocean Strategy® stellt ein relativ unbekanntes Kü dar. Die Entwicklung des Ansatzes beruht auf der Auswertung einer angefertigten Daten-bank mit ü150 strategischen Bewegungen in 30 Branchen zwischen den Jahren1980
Blue Ocean Leadership - Nonprofit Journey
From Blue Ocean Strategy to Blue Ocean Leadership uLY fi fi˙ bIOGRAPHIES Renée Mauborgne Professor of Strategy and Man-agement, INSEAD; Co-author of Blue Ocean Strategy Renée Mauborgne is The INSEAD Distin-guished Fellow and a professor of strategy at INSEAD, the world’s second largest business school. She is also Co-Director of
Blue Ocean Strategy - llm.gov.my
Red Ocean vs Blue Ocean Strategy Differentiation or low cost Differentiation and low cost Compete in existing market space Create uncontested market space
The Mind Map of Blue Ocean Leadership - INSEAD Knowledge
co-director of the INSEAD Blue Ocean Strategy Institute. Together with Renée Mauborgne, he is among the top Management Thinkers in the World ranked by Thinkers50. Renée Mauborgne is an INSEAD Distinguished Fellow, a Professor of Strategy at INSEAD and Co- ...
SYSTEMATIC LITERATURE REVIEW: PENGARUH PENERAPAN …
Jun 4, 2024 · rapid growth for SMEs, a strategy is essential, and one such strategy is the Blue Ocean Strategy. Through a Systematic Literature Review (SLR) approach, this research examines the implementation of the Blue Ocean Strategy in SMEs, enhancing knowledge and providing information on the Blue Ocean Strategy to
Creating a blue ocean strategy for a - Kansas State University
Creating a blue ocean strategy for a biostimulants company by Sara Cheyenne Segovia B.S., New Mexico State University, 2017 A THESIS Submitted in partial fulfillment of the requirements for the degree MASTER OF AGRIBUSINESS Department of Agricultural Economics College of Agriculture KANSAS STATE UNIVERSITY
BLUE - OCEAN STRATEGY: THE STRATEGIC LOGIC OF HIGH …
“blue-ocean strategy” is more suited for small businesses Blue-Ocean thinking” is defined by Chan-Kirn and Mauborgne (2005) as “creating products and services for which there are no direct competitors”. Their belief is
CLEAN CITIES, BLUE OCEAN - United States Agency for …
Dec 9, 2020 · 3R/SWM and Marine Debris Reduction Strategy Alignment Assessment | Philippines . Submission Date: December 9, 2020 . Resubmission Date: February 10, 2021 . This publication was produced for review by the United States Agency for International Development by The Jambeck Research Group under the Clean Cities, Blue Ocean Program.
The Blue Ocean Strategy; Case Study Analysis of its - IISTE
The Blue Ocean Strategy (BOS) is still relatively new and had been introduced only in 2004 by W. C. Kim and R Mauborgne. Its principles are simple but its operationalisation and implementation has yet to be properly synchronized. Courses and workshops trained by licensed BOS are still going on and the number of certified
Blue Ocean Strategy How to Create Uncontested Market …
The blue ocean strategy is best illustrated by the performance of Cirque du Soleil. Created in 1984 by a group of street performers, Cirque productions have been seen by almost 40 million people in 90 cities around the world. In less than 20 years, Cirque du Soleil has achieved revenue levels that took Ringling
Bringing Blue Ocean Strategy to FMCG Markets - uni-bonn.de
Keywords: Blue Ocean Strategy, FastConsumer Goods, Key Success Factors, Value Innovation, -Moving-Competitive Advantage, Taken for granted business factors. 1 Introduction . Blue Ocean Strategy (BOS) is a management strategy tool well recognized in the 21 century. The founders Kim and Mauborgne are awarded to the second position of -Thinkers 50 HBR
BLUE OCEAN STRATEGY FOR HIGHER EDUCATION
system that currently still mimics the XIX century Prussian system. There is the need for blue-ocean creating, disruptive innovations that can be sustained in new business models, which can holistically cater for education while rejecting past traditional higher education structures. KEYWORDS . Education, IT Alignment, Blue Ocean Strategy . 1.
BAB II LANDASAN TEORI DAN KERANGKA PIKIR A. Blue …
A. Blue Ocean Strategy 1. Pengertian Blue Ocean Strategy Strategi samudra biru (Blue Ocean Strategy) ditandai oleh ruang pasar yang belum terjelajahi, penciptaan permintaan, dan peluang pertumbuhan yang sangat menguntungkan. Pada strategi samudra merah (Red Ocean Strategy) batasan-batasan dalam industri telah didefinisikan dan telah ...
A New Framework of Blue Ocean Strategy for Innovation …
Blue Ocean Strategy value innovates for the organization and customer. There has been a need to determine the model of BOS which supports innovation performance. But there was a great need of the empirical research on the impacts these strategies make on innovation performance in Malaysian manufacturing industries. ...
The Blue Ocean Fair
Overview: The Blue Ocean Fair Recording Sheets •BLUE OCEAN SHIFToutlines the dynamics of the blue ocean fair, what to expect, and the process of voting and making the final selection •BLUE OCEAN SHIFTwalks you through an actual blue ocean fair for you to get a good sense of how a fair unfolds from start to finish •To aid you in completing this step and all the other steps …
From Blue Ocean Strategy to Blue Ocean Leadership
blue ocean here reflects the wider, deeper, and untapped potential of employees that organisations can set free with the right leadership. The link between Blue Ocean Strategy and Blue Ocean Leadership It goes without saying that strategy and leadership are inextricably linked.
PENERAPAN BLUE OCEAN STRATEGY TERHADAP STRATEGI …
Blue Ocean Strategy dirumuskan dalam 6 prinsip perumusan, empat prinsip dalam formulasi strategi dan dua prinsip eksekusi. Empat prinsip strategi meliputi merekontruksi batasan pasar, fokus pada gambaran besar, menjangkau melampaui permintaan yang ada dan melakukan rangkaian strategis yang tepat. ...
ADOPTION OF BLUE OCEAN STRATEGY BY COMMERCIAL
risk relevant to strategy execution is greater in the blue ocean than in Red Ocean, because its execution often requires significant change. The study focused on the adoption of blue ocean strategy by Commercial bank of Africa limited. It assessed the blue ocean strategies adopted by Commercial bank of Africa limited.
A REVIEW ON BLUE OCEAN STRATEGY EFFECT ON …
attempts to review relevant articles regarding the blue ocean strategy and link it with firm's competitive advantage and performance. Extant relevant literature of past research on blue ocean strategy in the various outlets were searched by using search strategy key words: “blue ocean strategy”, “blue ocean and
Market Knowledge, Blue Ocean Strategy, and Competitive …
Mar 31, 2016 · Blue Ocean Strategy enable managers to possess a unique value to consumers. [7] proved that the use of the Blue Ocean Strategy enables companies to create more value. While [9] mentioned that the Blue Ocean Strategy forces companies to effect change. In this research, the researcher examines the relationship between market knowledge and the ...
Blue Ocean Strategy for creating Value of the Organization: …
it can make the irrelevant competition Blue ocean strategy is used. The Blue ocean strategy is based on the concept that industry structure and market boundaries can be reconstructed by beliefs and actions of industry members. Keywords: Blue ocean, industry, new market space. I. INTRODUCTION In 2004 the authors named Renée Mauborgne and W ...
2050 strategy for the blue pacific continent - OPOC
The Blue Pacific Continent is our home, ocean, lands and common heritage. As Pacific Leaders, we are strongly committed to ensuring the health and wellbeing of our people, and to human rights and equity for all. We place great value on our ocean and land, and ... 2050 Strategy for the Blue Pacific Continent: Draft - 18 May 2022 ...
Blue ocean Strategy - Oscar G. T
Traditional Competitive Strategy vs Blue Ocean Strategy . ∗Competitive Advantage - Porter’s Five Forces ∗Blue Ocean Strategy is a: ∗Value Innovation Strategy – competes in an uncontested market space ∗“Combination Strategy ”: pursue differentiation while controlling costs.
BLUE OCEAN STRATEGY: THE APPLICATION IN UNIVERSITI …
Blue Ocean strategy as well is the most appropriate strategies for libraries whose services are in mature, usual, decline phase of the service life cycle and decreasing customer loyalty.
EMPIRICAL VALIDATION OF BLUE OCEAN STRATEGY …
blue ocean strategy affect the future competitiveness of company because of the first-mover advantage for example? This is the third key point in this arti-cle. 3.1 Research questions
New PI Brochure (no Studio) - Blue Ocean Strategy
with the Blue Ocean Practical Introduction™ Online Course. T h e B l u e O c e an P r ac t i c al I n t r o d u c t i o n ™ O n l i n e C o u r s e 1 0 0 % o n l i n e A n i n t e r a c t i v e , s e l f - p a c e d on l i n e c ou r s e t h a t y ou r e x e c u t i v e s c a n ...
Extracting the Key Insights from the Six Paths ... - Blue Ocean …
develop blue ocean alternatives •BLUE OCEAN SHIFTpresents a sample completed eliminate-reduce-raise-create (ERRC) grid and a resulting to-be strategy canvas for your reference • To aid you in completing this step and all the other steps in BLUE OCEAN SHIFTwe strongly recommend using the onlineBLUE OCEAN STUDIO. Overview:
Blue Ocean Strategy - summaries
The Key Principles in Executing a Blue Ocean Strategy.....Pages7-8 Formulating an effective blue ocean strategy is one challenge but executing that strategy well is an altogetherdifferent kindof challenge.To pullthis off, you’ll needto havebuy-infrom the top management and the ability to align your entire organization around the challenges of ...
How to Build a Sustainable Blue Ocean - INSEAD Knowledge
Achieving blue ocean strategic alignment A successful blue ocean strategy that has sustainability requires that all three strategy propositions be aligned in support of both differentiation and low cost. To understand how an organisation achieves alignment to produce a high-performing and sustainable blue ocean, consider the case of the UK
The role of a blue ocean strategy on performance …
The Blue Ocean Strategy (BOS), developed by Kim and Mauborgne (2005a, 2005b, 2005c) was fashioned on the evaluation of the strategic moves of organizations over the past century created a
How to Be a Blue Ocean Strategist in the Post-Pandemic World
Renée Mauborgne is an INSEAD Distinguished Fellow, a Professor of Strategy at INSEAD and Co-Director of the INSEAD Blue Ocean Strategy Institute. Together with W. Chan Kim, she is among the top Management Thinkers in the World ranked by Thinkers50. Mi Ji is an Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute (IBOSI).
IMPLEMENTASI BLUE OCEAN STRATEGY DI INDONESIA
Blue Ocean Strategy was a strategy to create uncontested market and make competition irrelevant. In blue ocean, demand is created rather than fought over. Canvas strategy and value curve was needed to create Blue Ocean Strategy. Its a dinamic process to create a blue ocean, and always needed to check on value curve, in order to
Banking Foresight Blue Ocean
cornerstone of Blue Ocean Strategy. Figure 1 - Value Innovation : The Cornerstone of Blue Ocean Strategy Source : W.Chan Kim & Renee Mauborgne (2005), Blue Ocean Strategy, Page 16 As given in Figure 1 above, the creation of Blue Ocean is about driving costs down for the company, while simultaneously driving value up for the buyers.
A Study on Impact of Blue Ocean strategy adopted by TATA …
Keywords: Blue Ocean Strategy, Automobile Industry, Red Ocean Strategy. 1. INTRODUCTION The main aim of Blue Ocean Strategy ("BOS") is not to out-perform the competition in the existing industry, but to create a new market space to make the competition irrelevant. This study looks at Tata motors' core and successful products and
