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Airline Marketing and Management: Soaring to Success in a Competitive Sky
The aviation industry is a high-stakes game, demanding both strategic marketing prowess and meticulous management. This post delves into the critical intersection of airline marketing and management, exploring the key strategies and challenges that determine success in this fiercely competitive landscape. We’ll uncover how airlines build brand loyalty, optimize revenue, and navigate the ever-changing demands of the modern traveler, all while maintaining operational efficiency. Whether you're a seasoned aviation professional or a curious newcomer, this comprehensive guide will provide valuable insights into the complexities and rewards of navigating the skies of airline business.
H2: The Pillars of Effective Airline Marketing
Successful airline marketing isn't just about selling tickets; it's about crafting a compelling brand experience that resonates with target audiences. This requires a multi-faceted approach:
H3: Brand Building and Differentiation
In a saturated market, standing out is paramount. Airlines need strong brand identities that communicate their unique value proposition. This could involve emphasizing luxury (e.g., Emirates), affordability (e.g., Ryanair), or a focus on sustainability (e.g., KLM's commitment to reducing emissions). Consistent branding across all touchpoints – from website design to in-flight experience – is crucial for building trust and recognition.
H3: Targeted Digital Marketing Strategies
The online realm is the primary battleground for airline marketing. Effective strategies include:
Search Engine Optimization (SEO): Optimizing website content to rank highly in search engine results pages (SERPs) for relevant keywords like "cheap flights to London" or "best business class airlines."
Pay-Per-Click (PPC) Advertising: Utilizing targeted advertising campaigns on platforms like Google Ads and social media to reach specific demographics and capture potential customers actively searching for flights.
Social Media Marketing: Engaging with potential customers on platforms like Facebook, Instagram, and Twitter, showcasing destinations, promotions, and building brand personality.
Email Marketing: Building email lists and nurturing customer relationships through targeted promotions and personalized communications.
H3: Loyalty Programs and Customer Relationship Management (CRM)
Cultivating loyalty is essential for long-term profitability. Robust loyalty programs offer rewards for frequent flyers, encouraging repeat business and fostering brand advocacy. Effective CRM systems help airlines personalize communications, anticipate customer needs, and proactively address concerns.
H2: Mastering Airline Management: Operational Excellence and Revenue Optimization
Marketing strategies alone won't suffice without efficient management practices. Airlines must balance operational excellence with revenue maximization:
H3: Revenue Management Strategies
Optimizing pricing strategies is paramount. This involves utilizing sophisticated algorithms and predictive analytics to adjust fares based on demand, seasonality, and competitor pricing. Yield management techniques play a vital role in maximizing revenue from available seats.
H3: Fleet Management and Network Planning
Strategic fleet management involves optimizing the mix of aircraft to meet demand efficiently. Network planning considers route optimization, frequency, and connecting flights to maximize passenger flow and profitability. Efficient maintenance scheduling and fuel management are also critical for cost control.
H3: Operational Efficiency and Cost Control
Airlines are under constant pressure to reduce operational costs. This requires streamlining processes, implementing cost-saving technologies, and negotiating favorable contracts with suppliers. Effective workforce management and employee training are also crucial for maximizing efficiency.
H3: Risk Management and Crisis Communication
The aviation industry faces numerous risks, from geopolitical instability to natural disasters. Proactive risk management strategies, including robust contingency planning and insurance coverage, are essential. Effective crisis communication is crucial for managing public perception during unforeseen events.
H2: The Future of Airline Marketing and Management
The industry is undergoing rapid transformation, driven by technological advancements and changing customer expectations. Key trends include:
Personalized customer experiences: Leveraging data analytics to create highly tailored offers and travel recommendations.
Sustainable aviation: Increasing focus on reducing carbon emissions and adopting environmentally friendly practices.
Automation and AI: Using AI-powered tools for pricing optimization, customer service, and operational efficiency.
The rise of the "bleisure" traveler: Catering to the growing segment of travelers blending business and leisure trips.
Conclusion
Successfully navigating the airline industry demands a holistic approach that integrates effective marketing strategies with meticulous management practices. By embracing innovation, focusing on customer loyalty, and optimizing operational efficiency, airlines can soar to new heights of success in this competitive landscape. The future of airline marketing and management lies in agility, adaptability, and a deep understanding of the ever-evolving needs of the modern traveler.
FAQs
1. What is the most important metric for measuring airline marketing success? While various metrics are important (website traffic, conversion rates, brand awareness), ultimately, the most important metric is Return on Investment (ROI). It measures the profitability of marketing efforts.
2. How can airlines build stronger relationships with their customers? Personalized communication, loyalty programs, proactive customer service, and addressing feedback effectively are key to building strong customer relationships.
3. What role does data analytics play in airline management? Data analytics is crucial for optimizing pricing, predicting demand, improving operational efficiency, and personalizing customer experiences.
4. How can airlines adapt to the increasing focus on sustainability? Investing in fuel-efficient aircraft, implementing carbon offset programs, and promoting sustainable tourism practices are key steps.
5. What are the biggest challenges facing the airline industry today? Geopolitical instability, fluctuating fuel prices, increasing competition, and adapting to evolving customer expectations are among the most significant challenges.
| airline marketing and management: Airline Marketing and Management Stephen Shaw, 2011 Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| airline marketing and management: Fundamentals of Airline Marketing Scott Ambrose, Blaise Waguespack, 2021-05-27 Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the customer is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing. |
| airline marketing and management: Airline Marketing and Management Stephen Shaw, 2007 Through five previous editions Airline Marketing and Management by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| airline marketing and management: Aerospace Marketing Management Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo, 2013-11-12 This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools. |
| airline marketing and management: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Santos, José Duarte, Silva, Óscar Lima, 2019-08-30 The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers. |
| airline marketing and management: Management in the Airline Industry Geraint Harvey, 2007-10-30 Civil aviation pilots present a peculiar challenge for management as they wield considerable industrial power. Based on original research, this book examines the impact of human resource management on airline pilots in recent years. |
| airline marketing and management: Travel Marketing, Tourism Economics and the Airline Product Mark Anthony Camilleri, 2017-10-03 This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA |
| airline marketing and management: Managing Strategic Airline Alliances Birgit Kleymann, Hannu Seristö, 2017-03-02 Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management. |
| airline marketing and management: Airline Operations and Management Gerald N. Cook, Bruce G. Billig, 2017-02-03 Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area. |
| airline marketing and management: Airline e-Commerce Michael Hanke, 2016-05-20 From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive behind-the-scenes details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy. |
| airline marketing and management: Air Transportation Dr John G. Wensveen, 2012-10-01 Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. |
| airline marketing and management: Airline Marketing and Management Stephen Shaw, 2020-09-10 Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject. |
| airline marketing and management: Soar Shashank Nigam, 2016-12-27 An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms.Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing. |
| airline marketing and management: Air Transport Management Lucy Budd, Stephen Ison, 2016-11-10 Commercial air transport is a global multimillion dollar industry that underpins the world economy and facilitates the movement of over 3 billion passengers and 50 million tonnes of air freight worldwide each year. With a clearly structured topic-based approach, this textbook presents readers with the key issues in air transport management, including: aviation law and regulation, economics, finance, airport and airline management, environmental considerations, human resource management and marketing. The book comprises carefully selected contributions from leading aviation scholars and industry professionals worldwide. To help students in their studies the book includes case studies, examples, learning objectives, keyword definitions and ‘stop and think’ boxes to prompt reflection and to aid understanding. Air Transport Management provides in-depth instruction for undergraduate and postgraduate students studying aviation and business management-related degrees. It also offers support to industry practitioners seeking to expand their knowledge base. |
| airline marketing and management: Airline Management Paul Stephen Dempsey, Laurence E. Gesell, 2006 |
| airline marketing and management: Flying Off Course Rigas Doganis, 2019-01-10 Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why. Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry. Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry. |
| airline marketing and management: Encyclopedia of Organizational Knowledge, Administration, and Technology Khosrow-Pour D.B.A., Mehdi, 2020-09-29 For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication. |
| airline marketing and management: Right Away & All at Once Greg Brenneman, 2016-02-09 An expert in business turnaround shares his inspiring approach to problem-solving: “A fascinating read” (Mitt Romney). Visionary leader Greg Brenneman believes that true business success and personal fulfillment are two sides of the same coin. The techniques that will grow your business will also help you achieve a rich, purposeful, and integrated life. Here, Brenneman takes what he’s learned from turning around or tuning up many businesses—including Continental Airlines and Burger King—and distills it into a simple, clear, five-step roadmap that anyone can follow. He teaches you how to: *prepare a succinct Go Forward plan *build a fortress balance sheet *grow your sales and profits *choose all-star servant leaders *empower your team For more than thirty years, Brenneman has seen these steps foster dramatic results in a variety of business environments. But he also came to realize that he could apply these same principles to improve his life and build a lasting moral legacy. He found he could make better decisions by carefully taking the most important facets of his life—faith, family, friendship, fitness, and finance—into consideration. Brenneman’s inspiring examples, from both his business and his life, demonstrate the astounding effects these steps can have when you apply them—right away and all at once. |
| airline marketing and management: Airline Management Finance Victor Hughes, 2020 Airline Management Finance: The Essentials is of significant benefit to airline industry practitioners seeking a focused, neatly contained and accessible resource that provides explicit financial information pertinent to their current or future role. The book explains and demystifies an airline's financing and the financial reporting of its operations to airline staff and others. It seeks to explain the role of finance and the Finance Department in a non-technical way, so staff can appreciate the value of the department and its information resources, and see finance as an active contributor to the airline's operation. It concentrates on practical matters, explaining frequently used financial and accounting terms, how financial strategy works, the uses of various types of financial reporting, as well as what financial risk is and how it can be managed through the co-operation of finance and operating staff. Staff who understand the airline's finances and financial system are more likely to make decisions which align with the airline's strategy and objectives. They will also know how to use the financial information which is available. The book establishes a good foundation of financial knowledge for all staff. This book is recommended reading for new employees in airline finance and related areas, as well as those starting to move up the supervisory ladder in an airline. |
| airline marketing and management: Airport Marketing David Jarach, 2017-03-02 Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students. |
| airline marketing and management: Why I Hate Flying Henry Mintzberg, 2001 Provides an irreverent look at waiting at check-in, security gate, crowded seating, and airline food. |
| airline marketing and management: Relationship Marketing Thorsten Hennig-Thurau, Ursula Hansen, 2013-06-29 Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require. PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS |
| airline marketing and management: Competition and Regulation in the Airline Industry Steven Truxal, 2012 This book considers the current legal issues affecting the air transport sector incorporating recent developments in the air transport sector, including the end of certain exemptions from EU competition rules, the effect of the EU-US Open Skies Agreement, the accession of new EU Member States and the Lisbon Treaty. The book explores the differing European and US regulatory approaches to the changes in the industry and examines how airlines have remained economically efficient in what is perceived as a complex and confused regulatory environment. |
| airline marketing and management: Marketing Management in Air Transport Jack L. Grumbridge, 1966 |
| airline marketing and management: Air Transport in the 21st Century John F. O'Connell, George Williams, 2016-12-05 Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry. |
| airline marketing and management: Entrepreneurs, Managers, and Leaders A. Mayo, N. Nohria, M. Rennella, 2016-05-23 This book reveals how leadership evolves through the story of the American airline industry across the 20th century. Entrepreneurs dominate the industry's early history, but as the industry evolved a new breed of managers emerged who built a dominant business model that enabled their companies to grow dramatically. |
| airline marketing and management: Strategy in Airline Loyalty Evert R. de Boer, 2017-10-09 This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future. |
| airline marketing and management: The Global Airline Industry Peter Belobaba, Amedeo Odoni, Cynthia Barnhart, 2015-07-06 Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013 |
| airline marketing and management: Airline Network Planning and Scheduling Ahmed Abdelghany, Khaled Abdelghany, 2018-11-20 A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners. To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource: Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule Includes numerous case studies, exercises, graphs, and illustrations throughout Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling. |
| airline marketing and management: Airline Industry Nawal K. Taneja, 2016-06-23 Many business sectors have been, and are being, forced to compete with new competitors-disrupters of some sort-who have found new ways to create and deliver new value for customers often through the use of technology that is coupled with a new underlying production or business model, and/or a broad array of partners, including, in some cases, customers themselves. Think about the disruption created by Apple by the introduction of the iPod and iTunes, and by Netflix within the entertainment sectors using partners within the ecosystem; think of Uber that didn’t build an app around the taxi business but rather built a mobility business around the app to improve customer experience. Airline Industry considers whether the airline industry is poised for disruptive innovations from inside or outside of the industry. Although airlines have a long history of continuous improvements and innovation, few of their innovations can be classified as disruptive innovations. The few disruptive innovations that did emerge were facilitated, for example by new technology (jet aircraft) and government policy (deregulation). Now there are new forces in play-customers who expect to receive products that are more personalized and experience-based throughout the entire journey, new customer interfaces (via social media), advanced information systems and analytics, financially powerful airlines based in emerging nations, and the rise of unencumbered entrepreneurs who think differently as well as platform-focused integrators. |
| airline marketing and management: Modeling Applications in the Airline Industry Ahmed Abdelghany, Khaled Abdelghany, 2016-04-15 Modeling Applications in the Airline Industry explains the different functions and tactics performed by airlines during their planning and operation phases. Each function receives a full explanation of the challenges it brings and a solution methodology is presented, supported by numerical illustrative examples wherever possible. The book also highlights the main limitations of current practice and provides a brief description of future work related to each function. The authors have filtered the rich literature of airline management to include only the research that has actually been adopted by the airlines, giving a genuinely accurate representation of real airline management and its continuing development of solution methodologies. The book consists of 20 chapters divided into 4 sections: - Demand Modeling and Forecasting - Scheduling of Resources - Revenue Management - Irregular Operations Management. The book will be a valuable source or a handbook for individuals seeking a career in airline management. Written by experts with significant working experience within the industry, it offers readers insights to the real practice of operations modelling. In particular the book makes accessible the complexities of the key airline functions and explains the interrelation between them. |
| airline marketing and management: Beyond Airline Disruptions Jasenka Rapajic, 2009 Beyond Airline Disruptions challenges the traditional approach to disruption management where disruptions are treated mainly as an operational issue, thereby ignoring their multidimensional aspects. The book explains how to recognise system weaknesses, and how to minimise gaps between plans and reality, and strategy and operations. It also describes how to manage disruptions by focusing on things that really matter, revealing their dependences, and pointing out the importance of cross-functional communication. |
| airline marketing and management: Strategic Marketing Approaches Within Airline Management: How the Passenger Market Causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to Overlap Susanne Bölke, 2014-06 On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis. |
| airline marketing and management: Handbook of Low Cost Airlines Sven Gross, Alexander Schröder, 2007 |
| airline marketing and management: Revenue Management Robert G. Cross, 2011-04-27 From the man the Wall Street Journal hailed as the guru of Revenue Management comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand. |
| airline marketing and management: Quantitative Problem Solving Methods in the Airline Industry Cynthia Barnhart, Barry Smith, 2011-12-21 This book reviews operations research theory, applications and practice in airline planning and operations. It examines the business and technical landscape, details best practices, and identifies open questions and areas for future research. |
| airline marketing and management: Aviation Business Strategy Lucy Budd, Stephen Ison, 2019-10-21 The world's commercial aviation industry comprises a complex and highly diverse range of businesses with different forms of governance, ownership, management structure and organisational philosophies. The essays in this Volume address issues of market structure, focusing particularly on changes in the aviation industry that have resulted from policies of deregulation, as well as revenue, cost and pricing, airline mergers and acquisitions and the reasons for and characteristics of global airline alliances. One of the most significant developments in aviation business strategy over the last four decades has been the emergence and expansion of low cost carriers and the implications that this business model has had for the sector in terms of competition, route offering, service innovation and profitability. Central to these discussions are issues of cost and the need to manage yields. This raises the issue of pricing, elasticity, and price discrimination, all of which are of relevance to passenger airlines, air cargo operators and airports. Policies of air service deregulation and liberalisation have fundamentally changed the market structure of airlines and airports. As a result of new airlines entering the market place, many incumbent carriers sought to protect and grow their market share by reconfiguring their network into a hub and spoke operation and merging with, or acquiring their competitors. Another strategy airlines can use to increase their network presence, market power, and obtain enhanced economies of scale and scope is to enter into a strategic alliance with another carrier. Membership of an alliance enables a firm to access new markets that would previously have been difficult and/or expensive to operate into and help to overcome (at least in part) ownership restrictions, a lack of traffic rights to a particular country and markets with limited demand. Deregulation and liberalisation have also changed the competitive nature of the airline market and led to a change in the ownership and control of airports and airlines with many moving from the public to the private sector. The increasingly competitive and contestable market, combined with commercial imperatives to generate a return on investment, means that airlines and airports are incentivised to grow their business through marketing and enhanced customer loyalty. Airlines helped to pioneer the development of customer loyalty schemes and the resulting frequent flyer programmes have become a standard aspect of many full service airline operators' product offerings. However, increased competition and business model innovation have prompted a reconfiguration of these schemes with some low cost operators now incorporating elements of frequent flyer schemes. |
| airline marketing and management: Wheels Up J. G. Wensveen, 2007 Wheels Up: Airline Business Plan Development is unique because it concentrates specifically on the airline business rather than generic businesses. It incorporates features other plan books neglect. Modern trends are identified and discussed in detail to help the reader understand the importance of creating flexibility within the business plan. Flexibility is vital for an airline to be successful in today's increasingly competitive environment. Failure to understand recent and future trends in a new aviation environment could lead to failure. This second edition is aimed at a variety of readers including academic students, both undergraduate and graduate, business professionals, and entrepreneurs. It concentrates on business plan development suitable for airlines of all sizes, from single-engine single pilot operations to international jet operations. Regardless of a company's size, the main elements of the airline business plan remain the same |
| airline marketing and management: Airline Operations Peter J. Bruce, Yi Gao, John M. C. King, 2017-11-15 Written by a range of international industry practitioners, this book offers a comprehensive overview of the essence and nature of airline operations in terms of an operational and regulatory framework, the myriad of planning activities leading up to the current day, and the nature of intense activity that typifies both normal and disrupted airline operations. The first part outlines the importance of the regulatory framework underpinning airline operations, exploring how airlines structure themselves in terms of network and business model. The second part draws attention to the operational environment, explaining the framework of the air traffic system and processes instigated by operational departments within airlines. The third part presents a comprehensive breakdown of the activities that occur on the actual operating day. The fourth part provides an eye-opener into events that typically go wrong on the operating day and then the means by which airlines try to mitigate these problems. Finally, a glimpse is provided of future systems, processes, and technologies likely to be significant in airline operations. Airline Operations: A Practical Guide offers valuable knowledge to industry and academia alike by providing readers with a well-informed and interesting dialogue on critical functions that occur every day within airlines. |
| airline marketing and management: The Airline Business Rigas Doganis, 2006 The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole. |
Airline Marketing and Management - api.pageplace.de
For airlines, this will encompass an almost endless list of decision areas. decisions will be needed on such aspects as route network, type of aircraft, frequencies and timings and all aspects of …
Airline Marketing And Management - resources.caih.jhu.edu
Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and …
MALLA REDDY COLLEGE OF ENGINEERING & TECHNOLOGY
Airline Marketing and Management by Stephen Shaw, Ashgate Publishing, 2004 3. Airline Management, by Peter P BelobabaMIT Open Courseware Lecture Notes, 2006 Outcomes: …
AIRLINE MARKETING AND MANAGEMENT - ndl.ethernet.edu.et
is that I will sit down to prepare a new edition of ‘Airline Marketing and Management’ and suddenly find that the airline industry has solved all its marketing problems and that there is therefore …
4 Airline Business and Marketing Strategies - Politeknik NSC …
4 Airline Business and Marketing Strategies We have now completed our coverage of the essential building blocks in the application of marketing principles in the airline industry. No …
Airline Branding and Promotion - Anasayfa
The brand is a promise of value served with unique integrity and passion. Brand is a unique combination of rational, emotional values and qualities associated with a single product, …
INTRODUCTION TO AIRLINE MARKETING - Anasayfa
Challenges in Airline Marketing- 1 • How to anticipate customers ’ future purchasing behaviour and requirements? • How to develop a strong brand and position in the market? • How can …
A NEW FORMULA FOR AIRLINE SUCCESS - Amadeus
We hope the vision explored in “A New Formula for Airline Success: Why Customized Offers Are the Future of Airline Marketing and Revenue Management” will help you. Skift asked leaders …
the state ofairline marketing - Skift
o reach and engage consumers. Besides dreaming up experiental marketing and creative – traditional media-based – initiatives, airlines around the world are equipping themselves with …
Dr Keith Mason FRAeS - Anasayfa
The marketing department in an airline • Critical to the running of a successful airline • Manages the brand –external and internal perception • Closely linked with all departments within an …
UNIT 21. Airline Management - Colbourne College
Chapter 2 Airline Planning and Schedule Development
Marketing determines what specific products will be offered for sale and how many of each will be sold. The two primary components of airline marketing are pricing and yield management. …
Airline Marketing And Management Alilee
Airline Marketing And Management Alilee - staging.cmsny.org marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and …
Customer Relationship Marketing in the Airline Industry
The airline industry has always been a major innovator in marketing strategies, as illustrated in the early introduction of such things as price management, frequent flyer programs, direct …
10: Influence of Revenue Management on the Airline Business …
Revenue management data and key performance indicators (KPIs) can support timely and consistent decision making across airline planning, marketing, and operations. Operating an …
BUSINESS AND SUPPLY CHAIN STRATEGY OF FLYING ABOVE …
Sep 8, 2018 · management, strategy and goals. For example, Fly Dubai, one of the Budget Airline that is run by Emirates group has its management completely different & alienated from its …
Shaping the future of Airline Disruption Management (IROPS)
these disruptions reduce airline profitability and impose considerable delays on airline customers. The first paper, Airline Disruption Management, focused on the clinical aspects of disruption …
The effect of customer relationship management practices on …
This study explores the opinions of EgyptAir passengers on customer relationship management activities adopted by the company and how this affects their satisfaction and loyalty. A …
E-Commerce and Operations Research in Airline Planning, …
AIRLINE PLANNING, MARKETING, AND DISTRIBUTION processing problems the airlines faced were (1) keeping track of the number of seats sold on a growing number of flights and (2) …
Airline Marketing and Management - GBV
Airline Marketing and Management. Seventh Edition. STEPHEN SHAW. SSA Ltd, Oxfordshire, UK. ASHGATE. Contents. List of Figures and Tables. Introduction. 1 The Fundamentals. 1.1 What is Marketing? xiii. 3. 1.1.1 Definition. 1.1.2 The 'MarketingMix' 1.1.3 Stages in the Application of Marketing Principles. to Airline Management.
Airline Marketing and Management - api.pageplace.de
For airlines, this will encompass an almost endless list of decision areas. decisions will be needed on such aspects as route network, type of aircraft, frequencies and timings and all aspects of both the ground and in-flight products that will be offered to passengers.
Airline Marketing And Management - resources.caih.jhu.edu
Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and h...
MALLA REDDY COLLEGE OF ENGINEERING & TECHNOLOGY
Airline Marketing and Management by Stephen Shaw, Ashgate Publishing, 2004 3. Airline Management, by Peter P BelobabaMIT Open Courseware Lecture Notes, 2006 Outcomes: Understand the functioning of the airline industry. Focus on the underlying marketing, financial, operational and competitive factors that influence airline viability..
AIRLINE MARKETING AND MANAGEMENT
is that I will sit down to prepare a new edition of ‘Airline Marketing and Management’ and suddenly find that the airline industry has solved all its marketing problems and that there is therefore very little to discuss.
4 Airline Business and Marketing Strategies - Politeknik NSC …
4 Airline Business and Marketing Strategies We have now completed our coverage of the essential building blocks in the application of marketing principles in the airline industry. No airline can hope to apply these principles successfully without the understanding of customer needs and the marketing environment which Chapters Two and
Airline Branding and Promotion - Anasayfa
The brand is a promise of value served with unique integrity and passion. Brand is a unique combination of rational, emotional values and qualities associated with a single product, services or organisation that leaves an impression in the audience’s mind. …
INTRODUCTION TO AIRLINE MARKETING - Anasayfa
Challenges in Airline Marketing- 1 • How to anticipate customers ’ future purchasing behaviour and requirements? • How to develop a strong brand and position in the market? • How can airlines build loyalty? • To what extent personalisation of travel needs by database management is needed/capable?
A NEW FORMULA FOR AIRLINE SUCCESS - Amadeus
We hope the vision explored in “A New Formula for Airline Success: Why Customized Offers Are the Future of Airline Marketing and Revenue Management” will help you. Skift asked leaders from across the worlds of It’s a lofty ambition. Contained in this paper are ways your airline can increase customer satisfaction,
the state ofairline marketing - Skift
o reach and engage consumers. Besides dreaming up experiental marketing and creative – traditional media-based – initiatives, airlines around the world are equipping themselves with the tools and...
Dr Keith Mason FRAeS - Anasayfa
The marketing department in an airline • Critical to the running of a successful airline • Manages the brand –external and internal perception • Closely linked with all departments within an airline Source: Laming
UNIT 21. Airline Management - Colbourne College
Marketing department ensures that the airline is meeting customer needs and expectations, bringing in revenue to be profitable, and creating brand awareness. Human resources deals with work-force planning, recruitment and selection,
Chapter 2 Airline Planning and Schedule Development
Marketing determines what specific products will be offered for sale and how many of each will be sold. The two primary components of airline marketing are pricing and yield management. Since deregulation of the U.S. domestic airline industry, both have evolved into very complex processes. Prior to deregulation,
Airline Marketing And Management Alilee
Airline Marketing And Management Alilee - staging.cmsny.org marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can
Customer Relationship Marketing in the Airline Industry
The airline industry has always been a major innovator in marketing strategies, as illustrated in the early introduction of such things as price management, frequent flyer programs, direct marketing, and yield management.
10: Influence of Revenue Management on the Airline …
Revenue management data and key performance indicators (KPIs) can support timely and consistent decision making across airline planning, marketing, and operations. Operating an airline is a complex endeavor. Figure 10.1 illustrates the core airline functions that can bene t from revenue management data. fi.
BUSINESS AND SUPPLY CHAIN STRATEGY OF FLYING …
Sep 8, 2018 · management, strategy and goals. For example, Fly Dubai, one of the Budget Airline that is run by Emirates group has its management completely different & alienated from its primary Airline Company ‘Emirates Airline’. This strategy has assisted the group to allocate individual goals and
Shaping the future of Airline Disruption Management …
these disruptions reduce airline profitability and impose considerable delays on airline customers. The first paper, Airline Disruption Management, focused on the clinical aspects of disruption and highlighted potential systems solutions.
The effect of customer relationship management practices …
This study explores the opinions of EgyptAir passengers on customer relationship management activities adopted by the company and how this affects their satisfaction and loyalty. A questionnaire was used for data collection and structural equation modelling was employed for rigorous findings.
E-Commerce and Operations Research in Airline Planning, …
AIRLINE PLANNING, MARKETING, AND DISTRIBUTION processing problems the airlines faced were (1) keeping track of the number of seats sold on a growing number of flights and (2) communicating remaining seat availability to geographically dispersed reservation agents. The manual solutions developed in the 1930s were difficult to scale up as the ...
